Digital Marketing Specialist – Healthcare

We are seeking a skilled and detail-oriented Digital Marketing Specialist to join our team in the healthcare industry. This role is essential for managing content uploads, collaborating with key partners, and ensuring the seamless execution of digital marketing strategies. The ideal candidate will have experience with WordPress CMS, strong communication skills, and a keen eye for content quality. While familiarity with Canva and social media management is a plus, the primary focus is on content coordination and execution.

Key Responsibilities:

• Content Management:
• Upload, update, and optimize content on the WordPress CMS, ensuring accuracy, consistency, and alignment with brand standards.
• Regularly audit website content for errors, broken links, and outdated information.
• Partner Collaboration:
• Act as a liaison with the company and agency to ensure timely and efficient delivery of digital assets and campaigns.
• Communicate and coordinate marketing efforts to align with organizational goals and initiatives.
• Content Creation & Design:
• Work closely with the team to develop engaging content that resonates with target audiences.
• Utilize tools like Canva for creating visually appealing graphics when needed (preferred but not required).
• Social Media Support:
• Assist with planning, scheduling, and posting content on social media platforms.
• Monitor engagement metrics and suggest improvements to enhance audience reach.

Qualifications:

• 3+ years with proven experience managing content using WordPress CMS.
• Excellent communication and organizational skills.
• Ability to work effectively with internal and external partners.
• Strong attention to detail, ensuring content accuracy and quality.
• Familiarity with Canva or other graphic design tools (preferred but not required).
• Experience in social media management is a plus.
• Bachelor’s degree in marketing or related.