Head of Marketing

Are you a visionary marketer with a passion for building brands?

Do you have the expertise to launch and scale an independent beer brand in a competitive market?

Can you craft compelling marketing strategies that resonate with consumers and drive brand loyalty?

MacGregor Black is partnering with an Independent Beer Brand on the search for a Head of Marketing . This is a permanent position that can be based in any major city in the United States, with a strong preference for Chicago, Illinois .

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with the brand’s vision and growth objectives across North America.
• Drive brand awareness and consumer engagement through innovative campaigns across various channels, including digital, social media, traditional media, and experiential marketing.
• Cultivate and manage strategic partnerships, particularly in the sports sector, to enhance brand visibility and connect with target audiences.
• Collaborate with sales and distribution teams to ensure cohesive messaging and alignment of marketing efforts with sales goals.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform marketing strategies.
• Oversee brand positioning, ensuring consistent messaging that reflects the brand's heritage and values while appealing to the U.S. consumer.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.

What are we looking for?

• A minimum of 5 years of marketing experience, with a strong preference for candidates with a background in the beverage industry, particularly beer.
• Proven track record in developing and executing successful marketing strategies that drive brand growth and consumer loyalty.
• Experience managing multi-channel marketing campaigns, with a focus on digital marketing and social media strategies.
• Strong ability to build and manage partnerships, especially in the sports sector, to enhance brand presence and engage consumers.
• Strong analytical skills with the ability to leverage data and insights to make informed marketing decisions.
• Exceptional leadership and team-building skills, with experience managing and developing marketing teams.
• Excellent communication and interpersonal skills, with a knack for storytelling and brand messaging.

Salary & Benefits - Compensation will be competitive and based on experience, with a full benefits package available.

Please contact Jon McNeish for more information