Digital Marketing Specialist in the Social Media Department will be responsible for developing, implementing, and managing social media strategies that align with our clients' goals.

Responsibilities:

• Create and execute social media strategies that align with client goals, focusing on brand awareness, engagement, and lead generation.
• Oversee the development of high-quality, engaging content tailored to various social media platforms (Facebook, Instagram, TikTok, etc.).
• Plan, implement, and monitor paid social media campaigns, ensuring they meet KPIs and deliver a strong ROI.
• Track and analyze the performance of social media campaigns using tools like Google Analytics. Provide actionable insights and recommendations for optimization.
• Work closely with the PPC and SEO teams to ensure cohesive and integrated marketing efforts.
• Regularly communicate with Account Managers to present campaign results, gather feedback, and make necessary adjustments to strategies.
• Stay up to date with the latest social media trends, tools, and best practices to ensure our strategies remain cutting-edge.
• Mentor and guide junior members of the social media team, fostering a collaborative and creative work environment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media marketing, preferably within the healthcare or dental industry.
• Proven track record of managing successful social media campaigns across multiple platforms.
• Strong knowledge of social media management tools and analytics platforms.
• Excellent communication and presentation skills.
• Creative thinker with a passion for social media and digital marketing.
• Ability to manage multiple projects and deadlines.
• Experience with graphic design or video editing tools is a plus.