Head of Demand Generation – FRACTION

Location: St Pete, Florida (hybrid)

EVONA is a leading recruitment firm specialising in the space, defense and deep tech sectors. Our platform, FRACTION , is a market-leading SaaS product designed to revolutionise the recruitment process by offering an end-to-end solution. As we evolve, our Recruitment-as-a-Service (RaaS) offering will transition into a self-serve SaaS product, requiring a forward-thinking leader to drive demand generation, growth marketing, and revenue acceleration.

We are looking for a Head of Demand Generation to own the SaaS Platform & entire marketing funnel for FRACTION, driving lead generation, pipeline acceleration, and sales enablement. This role requires a strategic thinker who can develop and execute high-impact demand generation campaigns, optimise conversion rates, and align marketing efforts with business goals.

Key Responsibilities

• End-to-End Demand Generation : Develop and execute multi-channel demand generation strategies to drive leads and revenue growth.
• Marketing Funnel Optimization : Manage top-of-funnel to bottom-of-funnel activities, ensuring seamless lead nurturing and conversion.
• Lead Generation & Sales Enablement : Implement high-performing inbound and outbound campaigns to generate quality sales opportunities.
• Growth & Performance Marketing : Leverage data-driven marketing techniques, including ABM, content marketing, paid media, and email automation.
• Go-to-Market Strategy : Define and execute GTM strategies for FRACTION aligning with sales teams.
• Revenue Acceleration : Own marketing-influenced pipeline targets and collaborate closely with sales to drive closed-won deals.
• Marketing Automation & Tech Stack : Manage marketing tools for effective campaign execution.
• Content & Thought Leadership : Develop compelling messaging, case studies, and content to increase market traction and brand awareness.
• Strategic Partnerships : Identify and engage partners to support product adoption and expansion.
• Collaboration with Leadership : Act as a right-hand person to the leadership team, translating vision into actionable revenue-driving initiatives.

Ideal Candidate Profile

• Proven experience in demand generation, growth marketing, and B2B SaaS marketing , preferably in a recruitment technology or FinTech environment.
• Strong understanding of lead generation, ABM, inbound/outbound marketing, and sales enablement .
• Data-driven mindset with expertise in marketing analytics, conversion optimization, and performance tracking .
• Ability to own and optimize the marketing funnel , driving high-quality pipeline and revenue growth.
• Experience with sales enablement tools (Salesforce, Pardot, Cognism, Apollo, SalesNav) is a plus.
• Exceptional strategic and executional skills – can take ownership of challenges and create innovative solutions.
• Strong communication and stakeholder management skills, with the ability to collaborate cross-functionally.

Why Join Us?

• High-Impact Role : You’ll have full ownership of demand generation for a product that is transforming the recruitment industry.
• Autonomy & Innovation : A rare opportunity to build and execute demand generation strategies with full creative control.
• Growth Potential : Ideal for someone who has worked in a larger organisation and now wants to take ownership of a fast-growing product.
• Dynamic Work Environment : Work alongside visionary leaders in a fast-paced, high-growth company.

If this sounds like a role you'd like to discuss in more detail, please get in touch with