Kelly Products is searching for a marketing specialist for its business services division. The ideal candidate for this position is an intentional communicator, able to work in a fast-paced environment and analyze data to make strategic recommendations. The marketing specialist will collaborate with sales, finance, and operations team members to execute the marketing plans.

Marketing Specialist responsibilities

• Perform regular market research including competitor and market positioning
• Evaluate end-to-end customer experience across multiple channels and touchpoints
• Develop & manage marketing plans and promotional messaging for services & products
• Work closely with sales on lead gen and management strategies (HubSpot)
• Work closely with the creative director to manage creative projects
• Create and edit brand content, including blog posts, press releases, case studies, white papers, executive bios, website copy, social media content, advertisements and other marketing materials
• Manage projects with contracted agencies (PPC, SEO, Sales enablement, etc)
• Assist in development of social media strategy
• Assist with development of email marketing campaigns
• Assist in maintaining company websites
• Report on marketing initiatives and project metrics, as well as to brainstorm fresh strategies

Marketing Specialist qualifications and skills

3+ year’s relevant experience in marketing

• Ideal candidates will have experience in the following areas: marketing, communications, social media, promotions planning, content strategy
• Preferred experience with HubSpot or similar CRM tools
• Excellent understanding of digital marketing with demonstrated success executing digital channel strategies
• Exceptional written and oral communication skills
• Excellent organizational and project management skills

Ability to work independently and within a team structure