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Fibergrate Composite Structures, a division of RPM International (NYSE: RPM), is seeking for a full-time energetic Marketing Specialist in our Dallas Headquarters office. This is an onsite position.

Fibergrate started in 1966, which leads us to today as a global manufacturer of fiberglass reinforced plastic products for industrial and recreational use. Fibergrate has a reputation for excellence in customer service, extraordinary quality, and performance of our products, and as an employer offering competitive compensation, benefits and growth to all of our employees. Fibergrate is a Texas company with its headquarters located in Dallas, Texas.

Highlighting some of our benefit offerings:

• Medical/vision/dental
• 401(k) + company match
• Employee assistance program
• Employee discounts
• Paid time off
• Pension Plan!!!
• Tuition Reimbursement

About this role:

The Marketing Specialist is a self-motivated individual with strong written and creative skills. This position is responsible for developing, organizing, and managing the commercialization of product launches, product updates and targeted industry strategies in the United States, Canada, and Mexico. The role will require collaboration between marketing, engineering, and sales to meet targeted deadlines for best-in-class experience.

What you will do in this role:

The Marketing Specialist has a wide range of responsibilities, which include but are not limited to:

• Proficient technical writing skills with ability to write, edit, and proofread new and existing content (preferably in both English & Spanish).
• Ability to communicate direction for creation, design, and delivery of marketing materials to support new product introduction, product updates, or range of services offered.
• Organized and highly detailed to manage multiple project timelines and lead all marketing departments to meet coordinated deadlines – 52 Week Calendar Of Events.
• Support, lead, and ensure all brand guidelines are met for all publicly viewed materials and/or content created.
• Collaborate and ensure all public technical documents are accurate, displayed properly, and readily available in established shared services.
• Lead marketing campaigns utilizing email, blogs, social content and other forms of media to achieve both awareness and lead generation to achieve business goals.
• Collaborate with sales leadership and marketing coordinator to plan and execute trade shows that will impact both brand and product application awareness.
• Collaborate with digital marketing team to ensure all lead generation is captured from daily online requests, trade shows, or other end user interactions.
• Market intelligence—research targeted industry decision makers: who are they, how they buy and critical to quality understanding for building effective communication.
• Understand the competitive landscape—be an expert on our competition: how they are positioned, how they go to market, attributes of focus
• Research and develop industry “path to purchase” for key decision makers of FRP products and building materials. Execute sales and marketing changes required to support this path for market leadership position.
• Understand, support, and create training presentations for our sales channels for product launches or specific targeted programs.
• Analyze market data to determine the effectiveness of industry and product campaigns to lead to continued best in class communication.
• Report out to global leadership members on key performance initiatives and metrics for categories of focus to verify and align with annual growth targets, industries of focus, or RPM International Connections Creating Value.
• Collaborate, translate, and/or adjust marketing materials for US, Canada, or Mexico for written and video commercialization – translation tools are utilized for non-proprietary information.
• Other Duties as assigned.

SKILLS

• Ability to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisions
• Ability to manage and prioritize several projects
• Ability to think strategically and tactically to drive the value messaging success
• Ability to communicate effectively.
• Ability to collaborate with different team members across various functions and departments
• Broad and demonstrated understanding of digital marketing with the ability to create and execute the delivery to drive product sales
• Exceptional presentation skills
• Bi-Lingual (English & Spanish) preferred

QUALIFICATIONS

• 3+ years of experience in product/channel marketing.
• Bachelor’s degree in business, marketing, communications, or a closely related field.
• Proficient in Microsoft Office use for data analysis and written communication
• Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce
• Experience with marketing analytics, paid advertising campaigns, and social media marketing campaigns.
• Knowledge of product feedback loop processes and project management tools.

Learn more about Fibergrate at