Overview:

The B2B Demand Generation and Product Marketing Specialist is a high-impact role designed to support Mediagistic’s RevOps Team and drive growth marketing initiatives. The role demands expertise in B2B marketing strategies, digital tools (like HubSpot MAP), and a proactive approach to campaign execution and product positioning. The Specialist will execute targeted marketing initiatives that generate demand, enhance lead nurturing, and improve product-market fit.

Core Responsibilities:

1. Growth Marketing / Product Marketing Initiatives: Executing specific campaigns and product marketing GTM initiatives as directed by Director of Corporate Marketing and C-Suite stakeholders.
2. Demand Generation Campaigns: Plan and execute comprehensive demand-generation campaigns, including email marketing, channel advertising (LinkedIn, Meta, Google Ads, DSP networks), content marketing, direct mail, and more.
3. Segmented Email Marketing Campaigns : Create segmented email campaigns based on buyer personas including contractors, retailers, OEMs, distributors, and more.
4. Marketing Automation: Assist the Director of Corporate Marketing with managing and optimizing HubSpot Marketing Automation Platform (MAP) for lead scoring, nurturing, and campaign tracking.
5. Content Development: Produce and manage content for the Mediagistic blog, organic social media calendar, and resource hub targeted at contractors, retailers, OEMs, distributors, and other personas.
6. Website Optimization: Develop new pages for the Mediagistic website and assist with monitoring SEO using SEMRush / optimizing pages to improve performance.
7. Landing Page / Gated Asset Development: Work with our web development and creative teams to build landing pages and gated assets like whitepapers to serve as lead magnets.
8. Creative and Promotional Projects: Assist in creating SME slide decks, tradeshow banners, and other promotional assets.
9. Video Marketing: Working with internal creative teams and external vendors, coordinate testimonials, case studies, animated explainer videos, and educational video production for Mediagistic Youtube channel and channel partner LMS systems.
10. PR and Outreach: Execute consistent PR outreach to feature Mediagistic’s SMEs in industry news, podcasts, and webinars.
11. Sales Enablement: Create sales enablement materials, including product datasheets, one-sheeters, value cards, print ads, and materials for tradeshow apps.
12. Partnership Management: Help to manage partnerships and vendor relationships related to marketing program execution.
13. ABM Marketing : Work with the Mediagistic ABM platform to create segmented marketing motions. Prepare “value card” communications around ABM qualified leads, monitor ABM intent signals, and assist the sales team in leveraging these insights.

Qualifications:

• Bachelor’s degree in Marketing, Journalism, or a related field.
• 4-5 years of digital marketing experience, including a minimum of 1-2 years in multi-channel B2B marketing.
• Minimum 1 year of experience with HubSpot MAP.
• Demonstrable experience running segmented business-to-business email marketing campaigns. ABM experience strongly preferred.
• Strong copywriting and channel advertising skills. Familiarity with SEO, graphic design and basic frontend website development.
• Exceptional attention to detail with the ability to manage multiple projects.
• Background in marketing for home services or outdoor power equipment industries preferred.
• Excellent verbal and written communication skills with strong interpersonal and relationship-building abilities.
• Demonstrates reliability and is able to meet deadlines.
• Works full-time onsite, 5 days a week at our Hidden River offices.

Reporting Structure:

This role reports directly to the Director of Corporate Marketing.

About Mediagistic:

Mediagistic is a full-service agency specializing in marketing for home services and outdoor power equipment industries. Join us to make a measurable impact, drive growth, and shape innovative marketing strategies in a collaborative environment.