Position Overview

Engage and collaborate with marketing leads and other cross functional stakeholders to research, identify, develop and support the execution of integrated marketing initiatives for all sites to drive brand awareness, consideration, engagement, traffic and sales for Ultimate Shine and Flagship.

Essential Functions (Other Duties as Assigned)

Site Marketing Support

• Maintain and communicate location details within all platforms, shared files, digital properties, vendor partners and cross functional teams to ensure accurate and timely execution of marketing initiatives.
• Align with cross-functional teams on timing for site openings, short or long-term closures and events.

Event Management

• Independently manage and execute car wash events
• Manage, execute and track all local sponsorship and donation requests, events and participation
• Understand trade area market dynamics to develop relevant, integrated marketing strategies and localized plans designed to drive key brand and business metrics
• Work with local community organizations to ensure integration, exposure and brand awareness within local communities
• Conduct pre-event meetings with cross functional teams to gain insights and plan logistics to guarantee event success
• Communicate initiatives and timelines to internal teams and vendor partners to ensure deadlines are met for events
• Document all event details, timing, budgets and post-event analytics in partnership with cross functional teams for post-mortem review
• Participate in on-site execution of events

Marketing Execution

• Work with marketing team to leverage appropriate marketing channels in promotion of all new locations, both for pre- and post- opening
• Coordinate updates and modifications to current marketing assets per location.Also, coordinate design and creation of new creative assets
• Serve as primary marketing point of contact for new locations within the organization
• Manage creative, media and tactical execution timelines for all event elements
• Maintain close communication with internal teams to keep marketing tasks on track
• Maintain an adaptable model that ensures consistent replication across the system for all location types (DeNovo, M & A)

Reporting And Performance

• Develop, allocate, and manage marketing budgets for new site launches, ensuring optimal use of resources to drive brand awareness and engagement.
• Lead communication of new location marketing plans and status updates to functional areas both in written and verbal communication
• Collaborate with functional areas to prepare postmortem briefs for all new location marketing campaigns
• Other duties as required

Education and Experience

Required:

Bachelor's Degree in Marketing, Public Relations, Communications, Business, Liberal Arts or a related field

3+ years of relevant experience in Marketing or related field

Knowledge, Skills, and Abilities

Highly proficient in Microsoft Office skills (Excel, PowerPoint, Word)

Proficient knowledge in Smartsheet

Strategic problem solver with high emphasis in accuracy, urgency and efficiency

A self-starter with the ability to prioritize duties among multiple, concurrent projects

Ability to work independently and complete tasks efficiently

Self-motivated with strong organizational skills and ability to multitask in a fast-paced environment

Strong time management skills and the ability to shift priorities efficiently

Time management and ability to meet deadlines

Team player mentality. Ability to develop interpersonal relationships

Strong oral and written communication skills

Demonstrates integrity and ethical behavior

Highly motivated, responsible and resourceful

Physical Requirements:

• Extended periods of sitting
• The work environment is typical of an office setting. The noise level is usually quiet.
• Travel requirements less than 10%
• Event logistics may require extended periods of standing/walking and the ability to lift 25lbs

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. (All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others). The requirements listed in this document are the minimum levels of knowledge, skills and abilities.