Job Title: Marketing Communications Campaign Manager
Location : Oakland, CA
Duration : 12-month Contract
Work Type : Remote (required on-site at most once a month)
Pay Range : $55 - $65/Hr
Department Overview - Our client's Marketing department is responsible for the planning, development, and execution of innovative marketing strategies that drive positive customer experiences and participation with products and program offerings.
- This includes safety and emergency preparedness, residential and business rate education energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization, and a variety of other initiatives designed to help customers manage and achieve their sustainability and climate goals.
Position Summary - The contractor is responsible for the creative development, implementation, and ongoing support of customer marketing initiatives with a focus on a solar and battery storage program for income-qualified customers.
- This role will work closely with Marketing Strategists and trusted creative agencies in the identification of product and/or program messages, target audiences, and tactical plans and provide the necessary creative support to achieve the product and/or program goals.
- In this role, the contractor will be responsible for writing and executing creative briefs in partnership with advertising agencies and other external vendors to manage, design, and execute multi-channel.
- The contractor, in partnership with the Marketing Strategist, will track and analyze campaign performance metrics and continually re-evaluate campaign performance to optimize metrics.
Responsibilities - Develop creative briefs, campaigns, creative reviews, internal reviews, creative production, and coordination of all creative needs across key business products and programs.
- Day-to-day creative agency contact; including scope-of-work, the role of engagement, priorities, deliverables, evaluations, tracking against milestones, managing budgets, and resource optimization.
- Develop innovative ways to use marketing communications (print, web, multimedia, and social media tools) to foster collaboration and communication across all levels of the organization and the communities we serve.
- Collaborate with the Media Manager and creative agencies to ensure both cost and operational efficiencies are achieved across all campaigns.
- Keep up-to-date on industry trends and developing marketing technologies along with segmentation and targeting principles.
- Provide communication consulting, strategy development, and implementation services to assigned internal clients.
- Manage day-to-day aspects of projects, ensuring on-time, on-budget, high-quality deliverables, and Plan/client satisfaction.
- Secure timely estimate/proposal/change order approvals if working with an outside agency.
Top Things Looking For: - Ad Agency experience (either working for or with).
- Project/campaign management experience.
- Digital marketing experience
Qualifications Minimum: - Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
- 7 years of relevant marketing communications experience managing multichannel, integrated marketing communications campaigns including demonstrated experience with:
- Creative agency engagement and management
- Budget management
- Traditional and digital advertising
- Search Engine Optimization and Marketing
Desired: - Ability to manage multiple and potentially conflicting goals for effective resolution
- Demonstrated ability to work under tight deadlines, show thoughtfulness in campaign development, and resourcefulness in gathering requirements, input, and feedback.
- Experience with Copilot, Chat GPT, or other AI technology
- Consistent proactivity
- Accuracy and attention to detail
- Exceptional verbal/written communication skills
- Passion for clean energy and/or sustainability
- Demonstrated skill in building team consensus and working effectively and collaboratively in a multi-discipline, multicultural environment
Notes: - Only submit candidates currently residing locally to Bay Area work location(oakland) within the service territory. The role is primarily remote but will be required on-site at most once a month at oakland go.
- Will provide a laptop and any other equipment needed to be provided by the respective supplier.
Benefits: - Medical, Vision, and Dental Insurance Plans
- 401k Retirement Fund
About The Company: - Leading natural gas and electric energy company serving millions of customers across the United States. Offers reliable energy delivery and a positive work environment. Join our team and make a difference in your community.
25-16670