Get AI-powered advice on this job and more exclusive features.Direct message the job poster from TracklineMaritime Recruitment Leader | Master Mariner | Head Huntress Position Title: Vice President of MarketingReports To: Chief Executive Officer (CEO)About Us: Heathy products company seeking a strategic and analytical VP of Marketing to lead our efforts in scaling the brand, managing the marketing department and driving growth.Position Overview:The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s goals. This senior leadership role requires a seasoned marketing professional who can lead a team, oversee campaigns, and drive measurable growth across all channels.Key Responsibilities:Strategic Leadership:Develop and execute a marketing strategy to achieve company goals, including revenue growth, market share expansion, and brand equity.Collaborate with executive leadership and CEO to align marketing initiatives with the overall business strategy.Brand Management:Build and maintain a strong, consistent brand identity across all touchpoints.Oversee messaging, positioning, and storytelling to communicate the brand's unique value.Team Development:Lead, mentor, and grow a high-performing marketing team across digital, content, creative, and performance marketing functions.Foster a culture of innovation, collaboration, and accountability within the marketing team.Campaign Management:Oversee the development and execution of multi-channel marketing campaigns, including digital, social media, email, events, and traditional media.Monitor performance metrics to optimize campaigns and ensure ROI.Market Research & Analysis:Stay ahead of industry trends and competitor activities.Conduct customer insights research to guide product development and positioning.Digital & E-commerce:Drive digital marketing initiatives, including SEO, SEM, social media advertising, and e-commerce growth.Collaborate with sales and product teams to enhance the online customer journey.Budget Management:Manage the marketing budget to ensure optimal allocation of resources.Track and report on financial performance and campaign ROI.Qualifications:10+ years of marketing experience, with at least 5 years in a senior leadership role.Proven track record of scaling marketing initiatives and driving revenue growth ideally in a product-based company.Expertise in brand management, digital marketing, and data analytics.Strong leadership and team-building skills.Excellent communication and interpersonal abilities.Familiarity with marketing tools and platforms (e.g., Tableau, CRM software, social media ad managers).Why Join Us?Opportunity to lead and shape the marketing vision of a growing company.Work in a collaborative and innovative environment.Competitive compensation, benefits, and opportunities for professional development.Seniority level ExecutiveEmployment type Full-timeJob function Marketing and Business DevelopmentIndustries Wellness and Fitness Services and Health and Human Services#J-18808-Ljbffr