Sr. Market Intelligence Manager

Bonita Springs, FL

Come join a Fortune 100 national homebuilder in one of the fastest growing industries! If you are a Market Intelligence Manager, Market Research Manager or Market Research Leader this could be a great next step for you!

Highlights:

• Highest revenue producing division for Top 3 national builder
• 2023 Fortune 100 Companies to Work For® by Great Place to Work®
• Compensation: Strong base salary backed by a bonus that has paid out over 150% consistently!

What will you do:

Responsible for developing a deep understanding of local market conditions to guide decision-making for the local market operating teams and for developing tactical acquisitions and operational strategies for each market area.

Responsibilities:

• Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
• Monitor competitive activity for active and future projects.
• Complete regular competitive market analyses to impact future and current community positioning.
• Manage market positioning studies (feasibilities) for all potential land transactions.
• Analyze market demographics to identify consumer group preferences and trends.
• In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
• Communicate market dynamics to Division leadership.
• Coordinate Del Webb Site Validation studies with the Market Research team.
• Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
• Participate in Area-wide Market Intelligence projects with peers.
• Contribute to company-wide market intelligence best practice sharing.
• Contribute to and manage annual strategic planning.
• Other duties as assigned.

What you will need:

• Minimum Bachelors degree or equivalent
• Minimum 6 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
• Home building experience and local market knowledge a plus
• Demonstrated confidence in influencing others with data
• Highly analytical with the ability to translate raw data into meaningful insights
• Solid project management capabilities with ability to collaborate cross-functionally
• Creativity in both solving problems and devising potential solutions
• Deep understanding of consumer segmentation
• High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong written and verbal communication skills, with a direct, tactful style and good listening skills