Vice President of Marketing
About the Company
Fast-growing software consulting firm
Industry
Internet
Type
Privately Held
About the Role
The Company is seeking a Vice President of Marketing to join their dynamic team. The successful candidate will be responsible for activating and growing new channels of demand, with a focus on accelerating growth through upselling within the existing client base, expanding relationships with current partners, and entering new customer segments. This role requires a strategic leader with a proven track record in marketing, particularly in the tech industry, and the ability to develop and implement comprehensive demand generation strategies that align with the company's growth objectives. The VP of Marketing will also be tasked with enhancing the partnership with sales, leading a high-performing marketing team, and utilizing data analytics to measure and optimize campaign performance.Key qualifications for the role include a 4-year degree in marketing or a related field, 10+ years of B2B marketing experience in the tech industry, and a strong background in marketing professional and managed services. The ideal candidate will have experience in a highly sales-driven environment, be adept at setting and executing strategies for both organic business and new customer acquisition, and possess strong analytical skills with a focus on data-driven decision-making. A results-oriented mindset, excellent communication, and interpersonal skills, and a passion for innovation and continuous improvement are essential. The role demands a leader who can work closely with the sales team, design and implement account-based marketing strategies, and is experienced in marketing automation tools and CRM systems.
Travel Percent
Less than 10%
Functions