Vice President of Marketing
About the Company
Globally-recognized software consulting firm
Industry
Computer Software
Type
Privately Held
About the Role
The Company is seeking a Vice President of Marketing to join their dynamic, global team. The successful candidate will be responsible for developing and executing a comprehensive, data-driven marketing strategy that aligns with the company's growth objectives. This role is pivotal in maximizing existing relationships, conquering new frontiers, and charting new growth channels. The VP of Marketing will lead the charge in direct-to-brand marketing and sales initiatives, design and execute multi-channel campaigns, and enhance the integration between marketing and sales to drive revenue. Key responsibilities include strategic planning, team management, and a strong focus on B2B demand generation, ABM, and digital marketing.Applicants for the Vice President of Marketing position at the company should have a Bachelor's degree (MBA preferred) and at least 10 years' of B2B marketing experience, with a proven track record in demand generation, ABM, and digital campaigns. The role requires exceptional leadership and team-building skills, as well as a strong understanding of digital marketing channels, analytics, and marketing automation tools. Experience in B2B software solutions or consulting, particularly with CRM, ERP, and CX platforms, is highly desirable. The ideal candidate will be a strategic, results-driven leader with the ability to shape the firm's marketing foundation and significantly impact their market share.
Travel Percent
Less than 10%
Functions