ABOUT US

TW Metals, LLC is a leading global distributor of Specialty Metals. We stock and process tube, pipe, bar, extrusions, sheet and plate in stainless, aluminum, nickel, titanium, carbon and alloy. As a global organization, we have over 30 stocking locations in North America, Europe, Mexico and Asia. TW Metals stands for integrity, respect for the individual, commitment, customer satisfaction and continuous improvement. https://www.twmetals.com/

ABOUT THE ROLE

The Senior Director of Marketing and Customer Analytics will be responsible for developing and implementing a comprehensive marketing strategy for TW Metals focusing on branding, positioning, messaging, customer segmentation and pricing. This position will collaborate with senior leadership, sales and supply chain teams to optimize the sales process and CRM system and lead digital innovation efforts and adoption. While this position is posted in Carol Stream,IL and Exton,PA we may be open to remote candidates.

RESPONSIBILITIES

• Develop and implement a comprehensive marketing strategy that covers branding, positioning, messaging, customer segmentation, pricing, and promotion for our specialty metals products and services. Along with the VP, help align the organization in enhancing our end-to-end process from targeting to customer acquisition, and retention.
• Collaborate with the senior leadership team, the sales team, and the supply chain team to align our marketing strategy with our business goals and customer needs, and to provide feedback and input on product development and innovation as necessary.
• Lead and manage the marketing team, ensuring that they have clear goals, roles, and responsibilities, and that they deliver high-quality work on time and on budget that deliver impactful value to the organization.
• Manage and optimize our sales process and CRM system, ensuring that we have a smooth and efficient lead generation, qualification, and conversion process. Implement changes and measure success against changes to quickly adapt and succeed in a changing market.
• Oversee the creation and execution of effective marketing campaigns and programs across multiple channels, including digital, social, email, web, events, webinars, and trade shows.
• Lead our digital innovation strategy including leveraging tools that make customer experience seamless and frictionless, while also lowering our cost to serve.
• Monitor and analyze market trends, customer behavior, competitor activities, and marketing performance, and provide insights and recommendations to optimize our marketing efforts and ROI.

CANDIDATE QUALIFICATIONS

• Bachelor's degree in marketing, business, or related field.
• Minimum of 10 years of progressive experience leading marketing and analytics team focused on end-to-end customer acquisition and retention.
• Demonstrated ability to influence an organization for change, including go-to-market strategy development, pricing recommendations, and customer segmentation.
• Excellent communication, presentation, and analytical skills. Can see big picture clearly and articulate it to the broader audience.
• Highly motivated, self-driven, and results oriented. Excellent self-starter and visionary leader for a new team.

OUR COMMITMENT TO YOU

We offer a full comprehensive benefits program which includes medical, dental, vision, company paid life- insurance, short and long-term disability, paid vacation, PTO, 401(k), tuition reimbursement among other competitive benefits.

TW Metals, LLC. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment regardless of race, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. TW Metals is also committed to complying with all fair employment practices regarding citizenship and immigration status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)