We are working with Griot’s Garage in their search for a world-class Director of Marketing based in way cool Greater Tacoma, WA.

About the Company

The client started as a catalog business selling car care and garage accessories over 35 years ago. Today, the company remains a family-owned business, but that does not mean they lack sophistication. They are passionate about the category, the car community, and the second-generation CEO, just like the first one loves everything that rolls on rubber.

Over the years, the company has evolved past a catalog-only business to a robust multi-channel business. From a DTC side, the company operates GriotsGarage dot com, a flagship retail store, a fully trained and on-site contact center in Tacoma, WA, as well as participation in hundreds of events across the country.

About the Role

We’ve known this hiring manager for nearly two decades. She’s phenomenal. In fact, we’ve tried to recruit her away on several occasions, and despite our clients offering her more money, she has stayed due to the strong company culture and vision.

To win in this role, you’ll need significant expertise in 1./ branded loyalty marketing, 2./ managing new product launches, and 3./ integrated promotional marketing. Additionally, we’re looking for someone with significant experience in both 4./ events / tradeshow marketing strategy and 5./ ecommerce.

The position will be, by its nature, very collaborative and broad. If you’re looking for a role with a lot of rigidity and structure, this job isn’t for you.

We’re looking for someone who can “float like a butterfly and sting like a bee” in an ever-changing environment – launching new initiatives and getting things done.

2025 will see Griot’s launching new products across multiple channels and mediums, including digital, print, social, retail, and wholesale. At a minimum, you’ll need to have launched products both online and in store. We’ll rely on you to build an execute campaigns, spanning both physical retail, and the web.

Griot’s will launch dozens of new products this year, and the team needs to get organized in how it 1./ shows and storytells around the product, 2./ highlights the features and benefits, and 3./ makes sure different channels partners have what they need to communicate each product’s features, benefits, outcomes, and transformations to the market.

If a customer sees the product online and wants to buy in a store, they should be able to do that. If they see it in a store and want to buy it online, we’re OK with that. If they see it in a store and want to research it online and buy it in a store, NO PROBLEM.

In terms of loyalty marketing, YOU will build, analyze, and adjust the program that builds a long-term relationship with the customers. Collaborate on permission-based campaigns that ultimately help Griot’s customers feel better about their time in their garage. Consistent. Relevant. Anticipated. Personal.

Naturally, great loyalty and events marketing requires solid project management skills, and it will fall to you to take all of the pieces of a campaign, product, or project and bring them together in a seamless, reality-based, cost-effective strategy.

Finally, in addition to having solid brand marketing experience, we’re looking for a DTC A-player with a proven playbook for storytelling across all major organic social platforms: Facebook, Instagram, TikTok, YouTube, Reddit, Threads, etc.

Responsibilities:

• Lead and coordinate new product launches across multiple channels (digital, print, social, retail, wholesale), with immediate focus on the new product line launching in June 2025
• Develop and implement a standardized product launch process across all business channels, ensuring consistent communication and execution throughout the organization
• Implement a points-based loyalty program to launch in early 2025. Analyze and refine the program designing the next phase of program enhancement.
• Create and manage integrated promotional campaigns across physical retail and digital channels, following the “Start Anywhere, Finish Anywhere” (SAFA) philosophy
• Collaborate on permission-based loyalty marketing campaigns that
• strengthen customer relationships and brand engagement
• Coordinate marketing initiatives for international market expansion
• Manage cross-channel promotional planning to ensure cohesive messaging and execution across site, email, retail, and social platforms
• Develop and execute storytelling strategies across major social media platforms (Facebook, Instagram, TikTok, YouTube, Reddit, Threads)
• Build and maintain relationships with influencers.
• Oversee project management of marketing initiatives using ClickUp or similar tools
• Create and implement marketing strategies that seamlessly integrate physical retail and e-commerce experiences

Qualifications:

• Proven experience in branded loyalty marketing and program management
• Demonstrated success in events and tradeshow marketing strategy
• Track record of successful new product launches across both digital and physical retail channels
• Extensive experience in integrated promotional marketing and ecommerce
• Strong project management skills with proficiency in PM tools (ClickUp, Trello, Asana, or similar)
• Experience in cross-channel marketing campaign development and execution
• Expertise in organic social media marketing and content strategy
• Proven ability to work in a dynamic, fast-paced environment with changing priorities
• Experience in international market expansion preferred
• Strong analytical skills for measuring and optimizing marketing initiatives
• Excellent communication and collaboration abilities for cross-functional teamwork
• Demonstrated ability to manage multiple high-priority projects simultaneously
• Understanding of omnichannel retail strategies and customer journey mapping
• Creative problem-solving skills and adaptability to new challenges