Product Marketer

job
  • Apex Systems
Job Summary
Location
Glen Allen ,VA 23060
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
15 Jan 2025
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Job Description

WHO WE ARE

Apex Systems is a leading global technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India. Apex is a part of the Commercial Segment of ASGN Incorporated (NYSE: ASGN). To learn more, visit .


At Apex Systems, we prioritize professional development, work-life balance, and fostering a collaborative culture. We value our team's well-being and recognize the importance of building strong relationships. That's why we organize regular team-building events and philanthropic days to give back to the community - fostering a sense of purpose and fulfillment among our team.


Join us for career advancement, innovative solutions, and a supportive environment focused on your success.


JOB DESCRIPTION

Apex Systems is seeking a dynamic and experienced Product Marketer to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive awareness, engagement, and demand for our technology services. This role requires a blend of strategic thinking, creativity, and technical knowledge to effectively communicate the value of our services to potential clients.

  • Develop Marketing Strategies: Design and implement comprehensive marketing plans to promote our technology services and drive revenue growth, including market research, competitive analysis, and customer segmentation.
  • Content Creation: Develop high-quality marketing materials, including flyers, articles, web content, and social media posts, that effectively showcase the advantages and features of our technology services.
  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to generate leads and drive conversions. This includes email marketing, webinars, events journey building, digital advertising and more.
  • Collaboration: Work closely with the sales and technical subject matter experts to ensure alignment on messaging that supports sales efforts with effective marketing collateral.
  • Performance Analysis: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and CRM systems. Provide regular reports and insights to improve future marketing efforts.
  • Brand Management: Maintain and enhance the Apex Systems brand by ensuring all marketing materials are consistent with our brand guidelines and effectively communicate our value proposition.
  • In addition, undertake strategic marketing initiatives to achieve business targets as well as other marketing duties assigned.


JOB REQUIREMENTS

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 3+ years of experience in marketing, preferably in the technology services industry
  • Strong written and verbal communication skills
  • Proficiency in marketing automation tools and CRM systems
  • Solid understanding of digital marketing channels
  • Creative thinker with a strategic mindset
  • Excellent project management skills
  • Ability to work collaboratively in a fast-paced environment
  • This position will be a hybrid role and requires 3 days in-office per week, based in Richmond, VA


OUR AWESOME BENEFITS:

  • Competitive Pay
  • Health, Dental and Vision Insurance
  • Vacation and Holiday Pay
  • Team Building Events
  • Partial Gym Membership Paid
  • 401k Retirement Plan
  • Training and Advancement opportunities
  • Tuition Reimbursement
  • Birthdays Off
  • Philanthropic Opportunities
  • Referral Program
  • Long and Short-Term Disability
  • Life Insurance




Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact

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