***Social Media Buyer***

***Hybrid in Plano, TX - 75024***

***3-months contract (Possible extension/conversion)***

MUST HAVE:

• 2+ years of experience buying Meta, TikTok, Snap, and Pinterest.
• 3-5 years of overall online advertising experience.

About the role:

Our client is looking for a Social Media Buyer who will set up, run, and continually optimize buys that meet and exceed media KPIs across national and local campaigns.

Responsibilities:

• Develop sophisticated paid social strategies to acquire new customers.
• Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs.
• Embody the team's test & learn culture by setting up in-platform experiments including alpha and beta experiments.
• Utilize offline conversion data to inform optimizations in-platform.
• Partner closely with the other members of the team to optimize across - not just within - media channels.
• Collaborate with the CRM team to develop first party audience strategies and deploy in platform.
• Present data and insights to a variety of audiences in an easy-to-understand way.
• Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities).
• Work closely with creative teams to align ad assets with campaign goals and performance data.
• Regularly track updates across social platforms (Facebook, Instagram, TikTok, etc.) to ensure strategies align with the latest features and policies.
• Supports with additional projects as needed.

Requirements:

• Bachelor's Degree
• 2+ years of experience buying Meta, TikTok, Snap, and Pinterest.
• 3-5 years of overall online advertising experience.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Eager to be cross-trained in other paid media channels (paid search, programmatic, etc.).
• Authentic individual with impeccable integrity whose personal and professional values are consistent with company's mission, vision and values.
• Proficient in Microsoft Office Suite - Word, Excel, PowerPoint, Outlook.