Vice President of Sales & Marketing

About the Company

Mission-driven provider of senior living services

Industry
Hospital & Health Care

Type
Non Profit

Founded
1948

Employees
201-500

Categories

• Health Care
• Medical Care
• Retirement Communities
• Senior Care
• Elderly
• Residential Care

About the Role

The Company is seeking a Vice President of Sales and Marketing to lead the development and implementation of strategic marketing and sales plans. The successful candidate will be responsible for overseeing all sales, marketing, advertising, and public relations strategies to support the organization's mission and vision. This includes the goal of achieving and maintaining high community occupancy, brand recognition, and continual growth. The role involves both digital and traditional marketing, with a focus on lead-generating activities for the company's portfolio of senior living communities and business segments. The VP will also be tasked with creating a high-performance team, collaborating with executive leadership, and ensuring the maintenance of the company's value proposition through market research and analysis. Candidates for the VP of Sales and Marketing position at the company should have a four-year college degree in marketing or a related field, with a Master's degree preferred. A minimum of 5 years experience in a sales and marketing role, particularly in a multi-location setting, is also required. The ideal candidate will have a strong background in strategic planning, marketing strategy development, and successful public relations efforts. Experience in the long-term care or continuing care retirement community setting is essential. The role demands a leader who can make effective presentations, work with internal and external stakeholders, and monitor the performance of all sales channels to ensure the achievement of sales and marketing goals.

Hiring Manager Title
CEO

Travel Percent
Less than 10%

Functions

• Sales/Revenue
• Marketing
• Account Management/Optimization