Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Liz Recchia

Compensation: $90,000 - $115,000 / year

Description

Position Summary: Assist with projects and activities for marketing products or services by performing the following duties.

Key Responsibilities

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following tasks; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Track past and future advertising in our database
• Optimize landing pages and conversion funnels
• Manage email campaign deployment
• Manage internal email lists & segments
• Track & analyze email campaign results
• Optimize website experience
• Manage social media content & content production
• Prepare regular reports on social media performance, insights, and recommendations for improvement
• Develop new lead magnets
• Coordinate with vendors
• Work with our SEO partners
• Assist in the analysis and reporting of key metrics and performance of marketing initiatives
• Coordinate and review content for web and email
• Manage paperwork with vendors
• Coordinate projects with internal departments and external freelancers/agencies (experience with Asana is a plus)
• Monitor industry news and online mentions of company and competitor activity
• Assist with other duties assigned

Education/Experience: Bachelor's Degree in Marketing preferred or equivalent experience; or four to six years related experience and/or training; or equivalent combination of education and experience.

Skills, Knowledge & Expertise

Requirements:
• Must possess a high level of attention to detail
• Must be able to work productively in a remote work environment
• Must be able to cultivate positive working relationships across the organization
• Must possess excellent effective listening and comprehension skills
• Must be able to demonstrate strong organizational skills
• Must have a strong sense of personal accountability in decision-making
• Must possess a strong willingness to embrace and learn AI tools
• Must have experience in Project Management, Asana highly preferred
• Must have experience in using email marketing platforms, DotDigital highly preferred

Competencies: To perform the job successfully, an individual should demonstrate the following.
• Achievement Focus - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
• Judgement - Displays willingness to make decisions. Exhibits sound and accurate judgment. Includes appropriate people in decision making process. Makes timely decisions. Supports and explains reasoning for decisions
• Planning & Organization - Integrate changes smoothly. Plan for additional resources. Prioritize and plan work activities. Set goals and objectives. Use time efficiently. Work in an organized manner.
• Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations
• Quality - Foster quality focus in others. Improve processes. Measure key outcomes. Set clear quality requirements. Solicit and apply customer feedback.
• Use of Technology - Adapt to new technologies. Demonstrate required skills. Keep technical skills up to date. Troubleshoot technological problems. Use technology to increase productivity.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Computer Skills: To perform this job successfully, an individual should have advanced knowledge of MS Word and Excel.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The working conditions of this position include working in a remote fashion and autonomous environment. The environment must be free of distractions and provide a space to conduct business in a confidential manner. Able to work autonomously as well as collaboratively with team in a remote environment.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit and talk or hear. The employee must be able to occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and distance vision.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.