The Director of Marketing will work directly with the company President, Senior Level Management Team, and external resources to develop objectives and strategies to achieve overall business revenue and profitability objectives. The Director of Marketing will play a critical role in the development and execution of both internal Core Ideology programming and external market-facing brand awareness and lead generation efforts.

Compensation: $130,000 - $180,000, depending on experience

Benefits and PTO available

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to successfully execute the key position responsibilities. (Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.)

Essential Responsibilities Statement(s)

• Maintain overall responsibility for the development of the annual marketing plan working collaboratively with the company Leadership Team and external organizations.
• Collaborate with the Sales Team to develop and execute lead generation and business development programs.
• Develop and implement communication strategies for internal and external audiences at company locations across the country.
• Maintain responsibility for the development and execution of internal and external social media strategy.
• Develop all collateral and promotional materials for customer target audiences.
• Maintain responsibility for the development and execution of all print, video, and social media content.
• Collaborate with various teams, including Sales, People Support, and others to develop and maintain appropriate social media strategies for the company.
• On-going development and execution of annual customer satisfaction and market research programs.
• Maintain responsibility for overall company brand development efforts to build awareness, consideration, and commitment.
• Develop and maintain the branded apparel and swag program, sourcing vendors and implementing a cost reduction strategy.
• Other duties as assigned.

Competency Statement(s):

• Attendance - Ability to work required schedule and arrive at work on time and work alternative schedules to accommodate the needs of the business.
• Communication - Ability to effectively communicate in writing and verbally in a courteous and professional manner with others. Ability to understand and follow verbal and written instruction.
• Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, or job type.
• Relationship Building - Ability to establish and maintain effective working relationships with customers, co-workers and management.
• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
• Empathetic - Ability to appreciate and be sensitive to the feeling/needs of Team Members.
• Coaching and Development - Ability to provide guidance and feedback to help others strengthen specific knowledge/skill areas.
• Language - Ability to read, analyze and interpret technical journals, financial reports and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management.
• Accuracy - Ability to perform work accurately and thoroughly.
• Detail Oriented - Ability to pay attention to the minute details of a project or task and prioritize tasks. Ability to handle multiple tasks/projects simultaneously.
• Analytical Skills - Ability to use thinking and reasoning to solve a problem. Ability to understand and interpret financial information.
• Research Skills - Ability to design and conduct a systematic, objective, and critical investigation.
• Accountability - Ability to accept responsibility and account for his/her actions.
• Reliability - Ability to be dependable and trustworthy.
• Responsibility - Ability to be held accountable or answerable for one's conduct.
• Organized - Ability to follow a systematic method of performing a task. Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics.
• Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
• Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions, and a passion for serving others.
• Business Acumen - Ability to grasp and understand business concepts and issues.
• Decision Making - Ability to make critical decisions while following company procedures.
• Working Under Pressure - Ability to complete assigned tasks under stressful situations.
• Customer-oriented - Ability to take care of the customers' needs while following company procedures.
• Self-motivated - Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative.
• Safety Awareness - Ability to identify and correct conditions that affect Team Member safety.

SKILLS & ABILITIES:

• Education: Bachelor's degree in marketing, Business, or other related field. Masters preferred.
• Experience: 4+ years' experience as a marketing manager or related positions. Logistics experience a plus.
• Computer Skills: Advanced computer skills. Strong working knowledge of MS Office to include Outlook, Excel, Access and Word. Ability to master internal computer systems. Experience with SEO marketing technology tools, their usage, and data analytics.
• Additional Skills: Excellent written and oral communication skills, to include business writing and publication experience preferred.