Assistant Director for Digital Marketing Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS).
Among the key duties of the position are the following:
Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers.
Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals, and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities.
Supervises staff on marketing initiatives.
Minimum Education and Experience:
Bachelor’s degree in a related field.
Five (5) years of experience in marketing and/or enrollment management, multi-media content generation, and marketing and use of marketing analytics tools.
Preferred Qualifications:
Seven (7) years of experience in marketing and/or enrollment management, multi-media content generation, and marketing and use of marketing analytics tools.
Expertise in creating, editing, and deploying multi-media marketing projects.
Certifications in current digital marketing skill areas.
Physical Demands and Work Environment:
Must be able to lift and carry up to 40 pounds.
Posting Details:
Posting Number: 24ST2637
Posting Open Date: 11/12/2024
All offers of employment are contingent upon successful completion of all pre-employment screenings.
Rutgers University is an equal access/equal opportunity institution. If you have trouble accessing this page because of a disability, please contact us.
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