Join USL Spokane in leading the marketing department as the Digital Marketing Director.

Do you thrive in fast-paced, creative, and collaborative environments? Do you have a passion and skillset for crafting impactful digital campaigns? We're seeking a Digital Marketing Director to continue to elevate our brand and connect with our amazing fan base! The Digital Marketing Director plays a vital role in driving the club's brand, fan engagement, and revenue growth through innovative and data-driven digital strategies. This role oversees the club's digital presence across all platforms, ensuring alignment with the club's overall objectives, alignment with ownership groups and Club President expectations, and fostering strong connections with fans and the community. The Digital Marketing Director is responsible for leading the USL Spokane marketing department and employees and must work collaboratively with all internal departments on a regular and consistent basis including ticketing, partnerships, game day, and merchandise. This role also manages all external vendor relationships and oversees agency work. Additionally, this position will be responsible for building and fostering ongoing positive relationships with corporate sponsors, community members, business partners, and USL Spokane Stakeholders, and for top level customer service in all interactions representing USL Spokane.

USL Spokane fosters a culture of creativity, entrepreneurial spirit, commitment to staff and community engagement and we are looking for someone to help drive forward our mission:

To establish the world's preeminent professional soccer club, dedicated to championing our community, athletes, and fans.

The Director of Digital Marketing must be able to work regular shifts during the week and heavy work on the weekends during home games. This position requires flexible hours, extended days, and evenings. This position must be located in Spokane and is an in-person role.

Prior experience in graphic design, proven track record of managing successful digital campaigns, leading teams, overseeing budgets, and strong public speaking and presentation skills are required.

Key or Essential Functions

To perform this position successfully, an individual must be able to perform each of the duties listed below. The essential functions of the position include, but are not limited to the following:

Digital Strategy Development
• Design, implement, oversee, and continually assess the success of the club's comprehensive digital marketing strategy to enhance brand awareness and fan engagement.
• Stay updated on trends in digital marketing, social media, and sports entertainment to leverage new opportunities.

Content Strategy and Management
• Develop a content calendar that aligns with the Zephyr FC and Velocity FC match schedules, promotions, and campaigns.
• Oversee creation of, and staff responsible for, multimedia content including graphics, videos, articles, etc. for websites, apps, and social media channels.
• Ensure consistency in tone, voice, and messaging across platforms.
• Manages and oversees the day-to-day execution of the USL Spokane organic social media across all platforms through the social media team.

o Manages and oversees the social media campaigns and strategies.

o Supports the Social Media staff in tracking community social media engagement and metrics for online content

Fan Engagement and Community Building
• Create digital experiences to grow and engage the club's fanbase in the community and in nationally.
• Oversee social media interactions and campaigns to foster a vibrant online community. Provide guidance and leadership to Social Media team to ensure consistent and quality social media content.

Performance Marketing and Revenue Generation
• Develop and execute targeted advertising campaigns to drive ticket sales, merchandise, purchases, and sponsorship ROI.
• Analyze campaign performance using KPIs such as engagement, conversions, and revenue impact.
• Collaborate with ticketing, merchandise, game day and partnership teams to integrate digital efforts into revenue strategies.

Analytics and Optimization
• Utilize data analytics tools to monitor the effectiveness of digital campaigns and strategies.
• Provide actionable insights to improve engagement, fan acquisition, and conversations.
• Produce regular performance reports for USL Spokane President and other department heads.

Team Leadership and Management
• Lead, mentor, and manage the marketing team and support, including Social Media, Digital Media and Creative Content Manager.
• Set clear goals, provide professional development opportunities, and ensure high performance within the team.
• Identify creative staffing solutions, including the internship program, flexible hours staffing, and shifting of job functions, to accommodate for in season demands.

Vendor and Agency Management
• Works with vendors for development of creative content for advertising assets. Fully vets outside vendors and ensures each vendor practices business in alignment with expectations of USL Spokane including a commitment to diverse perspectives and deep understanding of the Spokane market.

Game Day
• This position must be able to work flexible hours which may include extended days, nights, weekends, holidays. This position must be able to work game days at One Spokane Stadium.
• Game day responsibilities may vary based upon departmental needs but may include:

o Work from the press box during home games to oversee live digital coverage and ensure real-time communication with internal departments.

o Serve as the primary point of contact for media inquiries related to digital marketing and live coverage.

Minimum Qualifications
• Bachelor's degree in marketing, business, communications, public relations, digital media or related field.
• Minimum of 5 years' experience in digital marketing, ideally in the sports, entertainment or media sectors.
• A combination or accumulation of applicable work-related experience and/or education may be recognized as sufficiently meeting the requirements based upon educational programs and specific experience.
• Ability to pass comprehensive background check including a motor vehicle report.
• Possess and maintain a current and valid driver's license and maintain legally required insurance.

• Ability to pass SafeSport training

USL Spokane values the whole individual and recognizes a wide range of qualifications, experience, and education can contribute to an individual's success in a role. A combination of qualifications will be considered.

Compensation and Benefits:

• Exempt position with a range of $85,000 - $104,000
• Eligible for annual discretionary bonus
• Unlimited vacation policy and 10 days sick leave annually (prorated first year of employment)
• Medical, dental, and vision insurance provided with a 75% employer contribution for employee premiums.
• 50% employer contribution for dependent/spouse medical, dental, and vision.
• Employer paid employee life insurance and AD&D.

USL Spokane is an Equal Employment Opportunity Employer. USL Spokane provides a work environment for employees that is free from unlawful discrimination. All employment-related decisions including hiring are made without consideration of an employee's race, color, creed, sex (including pregnancy, childbirth and pregnancy-related conditions), sexual orientation, gender identity and expression, religion, age, national origin, citizenship or immigration status, disability, honorably discharged veteran or military status, marital status, genetic information, use of a trained service animal or dog guide, HIV/AIDS and Hepatitis C status, or any other basis protected by local state or federal law.

For any questions or support needed in the application process please email

Job Questions:

1. Date you are available to start work?
2. Do any of your relatives or persons of your same household work at USL Spokane?
3. If any of your relatives or persons of your same household work at USL Spokane please list their names. Please skip if not applicable.
4. Are you eligible to work in the U.S.?
5. Are you at least 18 years of age? If no, additional documentation and training may be applicable.
6. If not already included in a resume or CV, please list three professional references (do not include family members). Please include the following information for each reference: Name, Phone Number, Email Address
7. Do you expect to be engaged in any other business or employment outside of employment with USL Spokane. If yes, please explain.
8. Do you have any prior commitments (e.g. planned vacation) which would require an absence in the next 12 months? If yes, please explain.
9. I hereby affirm that the information provided on this application, and accompanying letters or resume, is true and complete. I also agree and understand that any false or misleading information or significant omissions may disqualify me from consideration for employment or result in my dismissal if hired. I authorize this employer to investigate my background thoroughly, and agree to assist in such investigation. I release and hold harmless, and promise not to claim damages from any of my prior employers listed above for providing information. I also understand that employment may be contingent upon an investigation into criminal convictions on record with Local, State, Federal or International law enforcement authorities. I understand that, if hired, my employment is not for any specific period or duration and is terminable at will by the Company or me at any time with or without cause or notice. I understand this application is NOT A CONTRACT. I agree to present documentation proving my eligibility to work in the United States, and that failure to do so voids any offer of employment.