About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.

Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client's requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.

Position Overview

As an Associate Director on the Marketing Science team, you will not only work closely with the MS Directors to manage resources, implement process improvements and provide mentorship to a team of analysts, but also work with the account team consisting of strategists and investors to shape the strategic direction of your client's marketing strategy through data- driven insights.

Key Responsibilities

• Work with client and media agency to collect model inputs
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Facilitate interaction of MMM tasks to deliver integrated measurement deliverables
• Create internal timelines and milestones to ensure on time delivery on analytics work
• Lead understanding and communicating of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
• Aid in the development and execution of the measurement plan requirements
• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives.
• Deliver presentations to clients, translating model outputs into clear, compelling, actionable insights
• Ensure models are set up to address key client business questions
• MMM Tasks May Include:
  • Data Collection
  • Data Processing
  • Data Modeling
  • Creating Deck Shells
  • Presenting information to client

Required Skills And Qualifications

• Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree (MBA / MS) is preferred.
• At least 6 years of experience in a quantitative data driven field with at least 2-4 years of people management experience.
• 3+ years of experience in marketing mix modeling, insights, and presenting to stakeholders.
• Very strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions), proficiency in scripting language (R, Python) and proficiency in working with large datasets including marketing data.
• Experience with delivering and operationalizing reporting solutions for clients
• Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
• Excellent communication and presentation skills are a must
• Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
• Ability to clearly explain complex ideas to multiple audiences and respond to questions
• Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad- serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
• Experience with branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Excellent strategic thinker who is willing to take risks and challenge the status quo

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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