About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.

Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Position Overview

Annalect is searching for an experienced Product Leader to drive development of performance marketing capabilities.

This fast-paced and exciting position offers a great opportunity to work directly with some of the world's largest advertising clients to develop and deliver meaningful solutions in a rapidly changing digital marketing landscape. The ideal candidate will have both a keen eye for details as well as the ability to easily flow from discussions with software engineers to executive management personnel. Strong communication skills along with a collaborative personality is a must.

Please note: This role will require an in-office presence, 3 days per week.

Key Responsibilities

Omni is Omnicom's open operating system, built and deployed by Annalect, that helps marketers orchestrate better outcomes. Omni drives marketing transformation through better consumer experiences, greater efficiency, and higher ROI. This role will be responsible for the definition and adoption of Omni's global suite of activation capabilities, encompassing an array of audience, media, and content targeting and optimization solutions designed to deliver cross-channel precision and performance at scale. Responsibilities include:

• Work with Executive leadership on product team to define vision for performance marketing product suite
• Driving rollout and adoption of targeting and optimization solutions at scale across the global organization
• Driving development of capabilities with dedicated engineering team and/or other product owners across existing tracks
• Partner with internal teams to define pricing, product marketing/positioning, commercial/finance operations, and support to bring capabilities to market across programmatic display/video, CTV, paid social, paid search.
• Collaborate with the Omnicom Media Group media buying stakeholders to identity needs/opportunities and innovate solutions to support differentiated investment products to grow Omnicom business and deliver client outcomes
• Drive business requirements to product
• Serve as primary business activation stakeholder across strategic activation partners
• Identifying external vendor partnerships as needed to support the vision

Measures of Success

• Effectiveness of products to deliver performance
• Adoption of Omni activation capabilities (esp. audience targeting, CTV, InventoryAI)
• Product differentiation from the market

Required Skills and Qualifications

• Deep familiarity with mechanics of Performance Marketing
• 7+ years in performance marketing, commerce, or media
• Product development experience is preferred
• BA/BS in a related field required
• Strong communication and relationship building with senior stakeholders
• Knowledge of product development process
• Ability to work in an agile manner in an environment of rapidly changing requirements
• Ability to think strategically
• Demonstrated ability to influence cross-functional teams without formal authority over those teams
• Detail-oriented: Accuracy and attention to detail is very important in this position
• Analytical, evaluative, problem-solving acumen

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.

#LI-SY1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$122,000-$175,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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