Copywriter/Content Strategist - Freelance to Full-Time!

Location: Charlotte, NC

Duration: 6 months freelance, then conversion to permanent

Hours per week: 40

On-Site requirement: 5 days per week, 100% on-site

Rate / Salary Range: $30-$38 per hour and $60-$75K if converted to permanent

Timeline for hire: 2 interviews - 1st is a phone call, 2nd is in-person. Starting early/mid January.

Position Overview

Our CPG client is seeking a Copywriter/Content Strategist to join their team freelance to full-time! This is a 5 day on-site position, 40 hours per week. The ideal candidate will be responsible for developing marketing content for integrated creative campaigns including social media, digital advertising, and long-form content. Examples include: Creative campaigns, product descriptions, brand voice guidelines, ad copy, email campaigns, content strategy plans, video or script writing, and more.

The ideal candidate will be strong in marketing copywriting, but also have the ability to pair strategy, SEO and data to influence creative decisions. There also may be an opportunity to re-imagine and launch a new brand voice and tone in future campaigns. This role requires a strategic thinker who can leverage SEO and analytics to drive content performance and contribute to our overall marketing goals.

This is a lean team with a start-up mentality. Candidates who love a collaborative, entrepreneurial spirit in the office will do well here!

Key Responsibilities

• Develop and implement content strategies that align with brand objectives.
• Create engaging, high-quality SEO-optimized copy for various platforms including websites, blogs, and social media.
• Analyze content performance using Google Analytics and adjust strategies accordingly.
• Collaborate with the marketing team to ensure brand consistency across all content.
• Stay up-to-date with industry trends and best practices in content marketing.

Qualifications

• Proven experience as a Copywriter or Content Strategist, preferably within the Consumer Packaged Goods (CPG) sector.
• Strong understanding of SEO principles and best practices.
• Proficiency in Google Analytics for measuring content performance.
• Exceptional writing, editing, and proofreading skills.
• Ability to work collaboratively in a team environment.