Vice President of Marketing
About the Company
Popular digital banking platform for businesses
Industry
Financial Services
Type
Privately Held, VC-backed
Founded
2016
Employees
201-500
Funding
$101-$200 million
Categories
- Banking
- Financial Services
- FinTech
- Information Technology & Services
- Technology
- Consulting & Professional Services
- B2B
About the Role
The Company is seeking a Vice President of Marketing to join their mission-driven team. The successful candidate will be responsible for developing and executing a dynamic marketing strategy that drives traffic, increases customer acquisition, and grows account numbers. This role is pivotal in showcasing the brand and deeply connecting with small business owners, the primary market. The VP of Marketing will lead a talented team, leveraging a mix of digital, content, and traditional marketing channels to amplify brand awareness and engagement. A strategic mindset and extensive B2C marketing experience are essential for this position, as is the ability to craft and implement comprehensive marketing plans that align with business objectives and growth targets.Key responsibilities for the VP of Marketing include leading and mentoring the marketing team, driving brand storytelling and positioning, optimizing customer acquisition and retention, and managing the marketing budget. The ideal candidate will have a proven track record in strategic marketing, be adept at data-driven decision-making, and have a strong focus on performance marketing. They should also demonstrate exceptional leadership skills, be adept at cross-functional collaboration, and have a customer-centric mindset with a passion for understanding and addressing the needs of small business owners. The role requires a candidate who embodies the values of the company, including operating like an owner, embracing a growth mindset, and championing the mission to support small businesses.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions