About Socomec Inc.

Socomec (the “Company”) was founded in 1922 and has its global headquarters in France. Socomec designs and manufactures cutting-edge products and solutions within its core areas of expertise: Critical Power, Power Control & Safety, Energy Efficiency, and Energy Storage. With 10% of its annual sales revenue being reinvested into research and development, Socomec even has its very own state-of-the-art testing laboratories.

As an independent manufacturer, with 12 international manufacturing sites, Socomec is known for its innovative, high-quality products. We have grown to a global team of over 3,600 employees. Socomec is comprised of 28 subsidiary companies worldwide, with a strong and growing presence in North America.

About This Role

The role is responsible for defining, planning and implementing product marketing strategies through effective and efficient marketing and communications activities in line with the business strategies for the managed portfolio and within the assigned regional perimeter of North America.

Key Responsibilities and Accountabilities:

• Develop deep expertise in the managed product portfolio, including features, functions, and competitive positioning.
• Advocate for customer needs by proposing new product features and enhancements to the Business Line (BL).
• Conduct comprehensive market analyses, including competitor evaluations, market potentials, and customer requirements, to define action plans and strategies.
• Represent the company in regional standardization forums and committees as applicable.
• Lead product launches to maximize market impact and manage the Product Life Cycle in alignment with the defined strategy.
• Execute effective marketing mix strategies (4Ps) and drive promotional campaigns to increase market share.
• Establish and monitor key performance indicators (KPIs) to track market share and profitability, collaborating with regional pricing teams to optimize pricing strategies.
• Provide insights and inputs to shape sales strategies, annual budgets, and actionable business plans.
• Deliver training to the salesforce to ensure thorough product knowledge and support customer-facing teams during critical tenders, projects, and training sessions.
• Drive lead generation efforts and collaborate with corporate marketing teams to optimize marketing ROI and resource allocation.
• Support sales and regional functions to enhance cross-selling, up-selling, and specification efforts, contributing to improved business performance.
• Assist Supply Chain and Sales teams with budgeting and forecasting processes.
• Lead localization projects by identifying targets, analyzing business plans, and defining goals.

Essential Qualifications, Experience, and Skills

• Bachelor degree or equivalent work experience in Electrical Engineering
• Understanding of electrical engineeringconcepts with the ability to apply technical knowledge effectively.
• Strong proficiency in market analysis tools and methodologies, with a solid understanding of marketing mix principles.
• Exceptional communication, collaboration and networking skills to work effectively across teams and regions.
• Prior experience in working with cross-functional and geographically diverse teams, including remote sales professionals, to achieve goals
• Highly detail-oriented with strong organizational skills.
• Creative mindset to contribute to the development of innovative marketing initiatives.
• Outstanding presentation and influencing skills, capable of effectively conveying ideas to diverse audiences.
• Proficient in Microsoft Office Products
• Valid passport for international travel and willingness to travel as needed.

Preferred Qualifications

• 3+ years of related experience
• Advanced literacy and experience in using customer relationship management (CRM) software e.g. Salesforce; update and track customers within software, track leads

Working Conditions :

• Possible travel up to approximately 30% of the time within North America and potentially overseas (for training)

Benefits

• Group health benefits program
• Paid time off
• Short-Term and Long-Term Disability insurance
• Life insurance
• Company Sponsored 401(K)
• Tuition reimbursement
• Parental Leave
• Casual dress
• On-site parking

Schedule

Monday to Friday, 8:00 AM – 5:00 PM

Work Authorization

Must be legally authorized to work in the United States without company sponsorship

If you believe you have the necessary skills and experience for this job, please upload your résumé and apply through LinkedIn.

Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

We thank all those who apply. However, only those candidates selected for an interview will be contacted.