Director of Digital Marketing Services

The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our Members. This person will be responsible for setting a strategic roadmap of Member-facing digital services and products and then leading and managing the team who will deliver on that roadmap. Reporting to the Vice President of Marketing and operating cross-functionally with our Member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our Member’s digital marketing services and products in patient-focused hearing healthcare.

This is a hybrid position is Vancouver, WA.

Director of Digital Marketing Services Responsibilities

Strong Member-focused advocate and empathetic patient-centered orientation.

Lead the integration of digital services and analytics into all aspects of our Member’s local market strategies.

Foster a team culture of continuous process improvement and innovation.

Increase flow (prospects/leads) for our member’s audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media.

Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls-to-action, etc.

Maintain a department-level P&L and budget with multiple service lines.

Oversee revenue, utilization growth, and retention in our digital marketing services and products.

Oversee the creation and implementation of content strategies for our digital marketing campaigns.

Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, and paid media experts, with direct management of four managers.

Director of Digital Marketing Services Qualifications

Bachelor’s degree in marketing, Business, Digital technologies or relevant field (preferred).

A minimum of 5 years of experience leading digital marketing teams.

Experience selling, managing, and developing digital marketing services required.

Demonstrable experience in designing and implementing successful national and local level digital marketing campaigns.

Highly analytical with strong process building and results-focused outlook.

Strong understanding of how all current digital marketing channels function.

Experience with marketing analytics and marketing attribution modeling.

Solid knowledge of online marketing tools and best practices.

Hands on experience with SEO/SEM, Google Analytics and CRM software.

Understanding of web design and software development processes.

Excellent analytical and project management skills.

Strong team management and communication (written and verbal) skills.

Sense of ownership and pride in your performance and its impact on company’s success.

Critical thinking and problem-solving skills.

Team player.

Strong time-management skills.

Strong interpersonal and communication skills.