Summary
The National Sales Manager is the top sales and marketing position for multiple growing business areas at the Company, c, which may include Steel, Recycling, Wood, Packaging, and Contract Manufacturing, among others. This position is responsible for the development and growth of profitable sales in the assigned business areas.
Essential Duties & Responsibilities
This list is not all-inclusive; other duties may be assigned according to business needs.
- Administer and coordinate the sales and related functions for a specific product line/market, which may encompass several applications.
- Responsible for assisting and coordinating related functions (e.g., engineering applications, market research, advertising, promotion, staffing, training, distribution and service).
- In collaboration with Senior Management, develop forecasts, quotas, sales policies and methods, promotional ideas, budget preparation, etc.
- Develop action plan(s) for assigned market, present it to the CEO for approval, and then implement and monitor it. This document will define (within the industry) Company's strengths, weaknesses, opportunities and threats. Includes marketing data by customer and product. Defines how Company will reach the percentage increase goals for the specific market. Also includes a marketing action plan—who, when, and what are we going to do.
- Manage quoting for assigned industry—all but the most complicated of quotes should be transferred to Inside Sales. Work should be transferred only if the NSM can use the additional time to do higher level work.
- Recommend product development, enhancements, and modification to Engineering. More complex requests to engineering to be accompanied with a Product Development Plan.
- Provide ongoing surveillance of product lines and market(s) and report any significant changes to the CEO.
- Develop marketing strategies aimed at maximizing our profit margins.
- Recruit, train, and monitor outside representatives in collaboration with other NSMs and the VP of Sales.
- Represent Company, along with salespeople, at industry trade shows and conferences.
- Spend approximately 40% of the time on the road with salespeople or independently visiting existing customers or new potential customers to define/develop segment-specific product lines.
- Monitor, follow-up, and report on quotations and correspondence to customers by salespeople. The salespeople bear prime responsibility for following up on quotations: The NSM ensures that the salespeople are being well-supported.
- Create new marketing opportunities for existing products and/or manufacturing capabilities. Develop market share information.
- Develop international marketing information as needed.
- Responsible for customer satisfaction, sales growth in the industry, and account retention.
Supervisory and/or Leadership Responsibilities
Provides indirect, non-supervisory management of associates in the following functions:
- Outside sales
- Independent sales agents
Carries out supervisory responsibilities in accordance with company policies and applicable laws. Responsibilities include directing work, addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed herein are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education, Certifications, and/or Experience
- Requires bachelor's degree from a four-year college or university.
- Requires 5-7 years of related experience and/or training; or equivalent combination of education and experience.
- Industry specific certifications and/or licenses a plus.
- Requires a valid driver's license with a clean driving record.
- Must be able to obtain a US Passport with no restrictions on travel.
Language Skills
Must be able to read, write, and understand English fluently. Must be able to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Computer Skills
Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other associates of the organization.
To perform this job successfully, an individual should have knowledge of ERP & CRM software; Database software; Internet software; Order Processing systems; and Microsoft suites.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Physical Demands
The physical demands described herein are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequency of the demands are defined as the below percentage of working time:
Rarely
Occasionally
Regularly
Frequently
0% 10% 33% 67% 100%
While performing the duties of this job, the associate is frequently required to sit; walk; stand; use hands to finger, handle, or feel; talk and hear. The associate is occasionally required to reach with hands and arms; stoop, bend, kneel, crouch, or reach above the shoulders. Must be able to navigate stairs. The associate must frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.