Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position SummaryThe Social Media Manager oversees IPG Mediabrands' interactions with audiences through supporting content strategies on social media platforms and engaging the IPG Mediabrands communities.
Duties include developing social media strategy, creating content, collaborating with cross-functional teams to amplify key moments and initiatives that build corporate culture, compiling and analyzing engagement data, managing employee advocacy initiatives, and identifying trends in community interactions.
You'll be a skilled writer and copyeditor with a keen aesthetic sensibility, and ability to clearly communicate complex ideas and brand identities in a compelling fashion. A passion for diversity, equity, and inclusion is a must, and a strong interest in professional and personal development is a key trait, this in addition to a core expertise in social media, marketing, and brand strategies.
Responsibilities- Lead the execution of campaigns and ensure consistency across social media channels and brands.
- Monitor and analyze social media data to ensure strong post performance and brand awareness.
- Represent the Social Media team with internal cross functional partners like Talent Attraction and Development
- Ensure brand consistency in copy through tone, voice and terminology to aid scaling brand and company awareness on popular social media platforms such as LinkedIn and Instagram.
- Assist in the social media and community interaction between people and the company, and ensure a positive audience experience with the IPG Mediabrands' community and prospective employees.
- Engage employees internally, increase employee engagement and brand loyalty, and broaden IPG Mediabrands' social media presence by managing employee advocacy.
- Craft content around thought leadership, culture, recruitment, and professional development
- Maintain team content file management, ensuring creative and documentation is organized and well maintained
Desired Skills & Experience- 4+ years of social media management experience (preferably in a B2B industry, agency, or technology related field)
- Strong aesthetic eye and experience in Canva and/or Adobe Creative Cloud Suite is a plus
- Strong writing skills and copywriting experience. Must be a dynamic thinker and learner, with a pulse on the latest trends and an interest in technology.
- A passion for DEI and a love for professional development is a key trait. Must be able to collaborate with cross-functional teams and thrive in people facing, professional settings.
- Relevant experience creating unique social media and marketing campaigns, and campaigns focusing on culture, thought leadership, and community are a plus.
- A strong team player who is also comfortable with self-directed work
- Strong organizational skills and experience with project management tools like Asana.
- Experience using multi-social posting programs such as Meltwater is a plus.
- Ability to solicit feedback, build consensus and demonstrate critical thinking.
- Experience working with growth marketing campaigns is a plus.
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$80,000-$85,000 USD