Key Responsibilities:

• Lead marketing planning, execution, and strategy for the Division.
• Manage and develop the Marketing Team.
• Collaborate with leadership to address business challenges and opportunities.
• Develop strategic insights on marketing issues and influence decisions.
• Leverage paid, owned, and earned media for effective messaging.
• Monitor performance, analyze ROI, and adjust plans as needed.
• Provide regular KPI reports to leadership.
• Develop and manage annual marketing and media budgets.
• Track lead generation and progress toward sign-up goals.
• Create and execute marketing plans for community priorities.
• Oversee new community launches and ensure milestones are met.
• Collaborate on local PR efforts and monitor competitors.
• Adapt to changing priorities and timelines.

Management Responsibilities:

• Guide marketing team development.
• Ensure proper staffing and recruit talent.
• Delegate tasks based on team skills.
• Evaluate performance and plan compensation.
• Provide growth and coaching opportunities.