Seeking a results-driven and strategic Paid Media Specialist. This role is for someone with proven expertise in e-commerce and paid advertising, particularly on Amazon and other major platforms. I

Responsibilities

• Manage and optimize PPC campaigns across Amazon, Google, TikTok, Meta, and other platforms, ensuring alignment with sales goals. Monitor performance metrics and recommend data-driven strategies to maximize ROI.
• Drive growth on Amazon by implementing best practices, optimizing listings, and managing campaigns tailored to this platform.
• Stay ahead of industry trends, competitive actions, and customer preferences through research, translating insights into actionable marketing strategies.
• Support ecommerce content development and publishing on Shopify, ensuring consistency in branding and user experience while driving sales.
• Develop and execute strategies to enhance the customer journey, improve retention, and foster brand loyalty through targeted initiatives and loyalty programs.
• Collaborate with cross-functional teams, including creative, copywriting, and analytics, to ensure cohesive messaging and campaign execution.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in digital marketing, with a strong emphasis on paid campaigns and e-commerce platforms like Amazon and Shopify.
• Proven track record in managing high-performing advertising campaigns across Google Ads, Amazon Ads, TikTok, and Meta.
• Fluent in Spanish and English, with an understanding of the cultural nuances of the Hispanic market.
• Proficiency in key marketing tools, including Google AdWords, Amazon Seller Central, Shopify, Adobe Suite, and basic HTML.
• Analytical mindset with experience using data to inform decisions and optimize performance.
• Exceptional organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in the health, wellness, or supplement industry is a plus.