Job Description
Digital Marketing Director- Dallas, TX
Position Overview
Seeking a dynamic and driven Digital Marketing Director to join our Marketing team in Dallas. This role is ideal for a digital media and publishing professional with a proven track record in marketing strategy, lead generation, and revenue-driving initiatives across multiple channels. The Digital Marketing Director will play a pivotal role in advancing the marketing and revenue goals of events, membership and education programs, and media offerings. This position reports directly to the CEO and is a key contributor to the Leadership team.
Key Responsibilities
•Collaborate with the CEO, senior leaders, and cross-functional teams to develop and implement corporate strategy, with a focus on expanding lead generation and digital products across existing and new business verticals.
•Transform strategic goals into actionable financial and operational objectives, utilizing budgets, forecasts, and performance monitoring tools.
•Drive cost-effective online traffic and enhance digital presence to increase engagement with publications, membership groups, and events.
•Responsible for web presence and brand url's with consolidated branded house strategy.
•Establish streamlined processes for digital publications and develop new digital products and channels to ensure a best-in-class experience.
•Implement and refine tools to monitor and optimize KPIs, ensuring effective tracking and action-oriented management, including maintaining a dashboard with defined KPI's.
•Continuously evaluate and improve digital operations to identify cost-saving opportunities and enhance overall efficiency.
•Partner with sales, membership, events, and editorial teams to produce and review high-quality, engaging content across diverse industries and personas.
•Manage cohesive and effective paid and non-paid marketing campaigns.
•Coordinate and manage both internal and external copywriters to execute on highly effective marketing plans to include email, social, and other outreach methods.
Qualifications
•Bachelor's degree in marketing, business, or a related field (MBA preferred).
•7-10 years of progressive experience in digital publishing or marketing, particularly in events and media.
•Proven experience in managing multiple departments and diverse teams.
•Strong background in process improvement and operational efficiency is a plus.
•Knowledge of the banking/finance industry is an advantage, though not required.
•Proficiency in Hubspot, Google Analytics (GA) and Google Tag Manager (GTM).
•Understanding of web development and UX/UI design elements preferred.
•Availability to work in the Dallas market.
If you are a digital marketing professional ready to contribute to an innovative team and advance your career with usl, apply today!
Requirements
Bachelor's degree, or higher, MBA preferred
7-10 years digital publishing or marketing
HubSpot and Google Analytics