Job description

Job Overview

Are you ready to gain valuable insights and explore Canada’s provinces as a Market Insights Analyst ? Join the team to harness the analytical capabilities of structured data, facilitating the discovery of actionable trends essential for making informed decision-making. Let us fuel your passion for domestic travel with reimbursed expenses. Get ready to discover the untapped potential in every corner of the country - a perfect opportunity for research enthusiasts who love to travel and extract valuable insights.

Responsibilities:

• Nationwide Data Collection and Research: Conduct on-site visits to retail stores, collect data, study aspects specified in the research instructions, and foster meaningful dialogues with retail owners and employees to gain insightful information and perspectives.
• Field Visits and Business Intelligence : Organise and conduct on-site visits to gather valuable business intelligence, purchase merchandise within budget limits, and acquire insights.
• Comprehensive Reporting: Create analytical reports, dashboards, presentations, and recommendations based on collected data, and present field visit results to management in a structured and comprehensive manner weekly or bi-weekly.
• Cross-functional Project Design and Execution: Work with sales and other cross-functional teams to design market insight projects and execute the fieldwork as well as the data collection and analysis for reporting back to the team.
• Digital Consumer Research: Conduct consumer surveys remotely for digital platforms, and perform data analysis and reporting with actionable recommendations.
• Market and Consumer Behavior Expertise: Develop a deep understanding of the business, market, consumer behavior, and retailer/reseller behavior to provide recommendations that are actionable and practical.
• Strategic Recommendations: Make recommendations based on insights for product strategy and marketing materials, including packaging.
• Senior Leadership Collaboration: Opportunity to work with senior leaders of the business, contributing to high-level decision-making processes.
• Ad-hoc projects upon request of the functional leaders within the business.

Requirements:

• Entry-level position, suitable for candidates with limited professional experience.
• A reliable form of transportation is a must.
• Possess a valid passport and a G-class driver's license (Canadian).
• Tech-savvy with proficiency in G-Suite (Google Forms, Docs, etc.).
• Familiarity with Microsoft Word and Excel.
• Ability to travel across Canada up to 85-100% of the time.

Perks and Benefits:

• Travel across Canada while discovering valuable insights and enjoying the diverse cultural experiences.
• Our company fully reimburses food and hotel expenses incurred during business-related travel.
• Thrive in a dynamic, ever-changing environment.
• Gain insights into market trends, consumer behavior, and competitor strategies.
• Receive exceptional mentorship from experienced professionals to enhance your development and success within the role.