About the Role:

We are looking for a creative and data-driven Paid Social Media Manager to lead our paid advertising efforts across social platforms. This role is pivotal in driving customer acquisition, brand awareness, and engagement through innovative and high-performing paid social campaigns. The ideal candidate has a passion for social media, a strong analytical mindset, and the ability to deliver measurable results.

Key Responsibilities:

Campaign Strategy & Execution:

• Develop and execute paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and others.
• Align campaigns with business objectives, target audience insights, and brand messaging.
• Manage and optimize campaign budgets to achieve performance goals, such as ROI, CPA, and engagement metrics.

Audience Targeting & Segmentation:

• Create and manage audience segments based on demographics, interests, behaviors, and lookalike modeling.
• Use data-driven strategies to refine audience targeting and improve campaign performance.

Ad Creative Development:

• Collaborate with the creative team to produce compelling visuals, videos, and ad copy that resonates with target audiences.
• Implement A/B testing for creatives to identify top-performing content.

Performance Monitoring & Optimization:

• Continuously monitor campaign performance metrics using platform analytics and third-party tools.
• Optimize campaigns through bid adjustments, audience refinement, and creative updates to improve KPIs.

Reporting & Insights:

• Prepare detailed reports on campaign performance, highlighting successes, challenges, and actionable insights.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Trend Analysis & Innovation:

• Stay up-to-date with the latest trends, tools, and best practices in paid social advertising.
• Experiment with emerging social media platforms and ad formats to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5+ years of experience managing paid social campaigns with measurable success.
• Proficiency in social ad platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and others.
• Strong understanding of social media trends, audience targeting, and campaign optimization.
• Data-driven mindset with experience in analytics tools like Google Analytics, Meta Insights, or other reporting tools.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Creative mindset with an eye for compelling visuals and engaging content.

Preferred Skills:

• Experience with eCommerce or lead generation campaigns.
• Certification in Meta Blueprint or other social ad platforms.
• Knowledge of tracking and attribution models, including UTM tagging and pixel implementation.