Job Title: Digital Marketing Specialist

Location (city, state): Northbrook, IL

Industry: Marketing and Communications

Pay: $70-80K based on experience

About Our Client:

Our client is a dynamic and innovative organization focused on delivering impactful marketing strategies. They are seeking a talented Digital Marketing Specialist to enhance their team’s capabilities in email marketing, customer engagement, and sales growth.

Job Description:

This role involves planning, executing, and optimizing email marketing campaigns while creating compelling content that drives customer engagement. The Digital Marketing Specialist will also analyze campaign performance and collaborate across teams to align marketing strategies with business objectives.

Key Responsibilities: three required areas of skills

• Email Campaign Management:
• Develop and execute targeted email marketing campaigns.
• Design email templates and visuals using platforms like Dynamics 365 or Mailchimp.
• Conduct A/B testing and optimize email performance based on insights.
• Content and Compliance:
• Write SEO-friendly web copy to boost organic traffic.
• Ensure email campaigns comply with CAN-SPAM, GDPR, and other regulations.
• Craft engaging subject lines, body copy, and calls-to-action to maximize engagement.
• Analytics and Reporting:
• Monitor and report on email campaign performance metrics (e.g., open rates, click-through rates).
• Provide actionable insights to improve future campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of experience in email marketing or a similar role.
• Proficiency with email marketing platforms: Dynamics 365 is highly preferred.
• Strong writing, editing, and analytical skills.
• Experience with HTML/CSS for email design (preferred).
• B2B marketing communications experience (preferred).

Additional Details:

This is a full-time position working hybrid, three days onsite with heavy department and team collaboration.

Perks:

• Opportunity to work with a forward-thinking organization.
• Collaborative and dynamic team environment.
• Growth opportunities and professional development.