Digital Revolution, Inc. is a new Digital Marketing firm opening in Hollidaysburg soon.

Job Description

We are looking for a Digital Marketing & Sales Strategist to execute and optimize paid social and SEM campaigns on Meta, Google, Pinterest, TikTok, and more. In this role, you’ll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. The ideal candidate is highly detail-oriented and organized, with a desire to learn and meaningfully contribute to strategy. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary.

Key Responsibilities

• Build and optimize campaigns across digital marketing platforms, including Meta, Google, Pinterest, TikTok, and more
• Analyze ad and campaign performance
• Set up and run tests, including creative, copy, audience, and A/B tests
• Report on results, share reports with management
• Evaluate & test new opportunities
• Stay updated on industry developments
• Contribute to larger growth marketing strategy
• Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy

Mandatory Skills & Experience

• 1+ years of hands-on experience in Meta Ads Manager at an agency or DTC brand
• Familiarity with Youtube, Meta, Google, Pinterest, and TikTok advertising platforms preferred
• Understanding of different campaign types, ad types, and bidding strategies across platforms
• Ability to set up & analyze tests; creating actionable insights & takeaways
• Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
• Bachelor's degree in digital marketing, Business, or related field
• Desire for constant testing, improvement, and growth
• Willingness to get in the weeds while keeping the big picture in mind
• Strong multitasking abilities while maintaining quality
• Excellent organization and communication skills