Vice President of Marketing
About the Company
Innovative education technology (EdTech) company
Industry
Education Management
Type
Privately Held
Founded
2023
Employees
201-500
About the Role
The Company is seeking a Vice President of Marketing to spearhead the storytelling and brand development for its innovative educational platform. The successful candidate will be responsible for establishing a comprehensive brand style guide, including visual identity and key messaging, and overseeing the creation of marketing materials that reflect the brand's essence. This role is pivotal in revamping the company's online presence, crafting compelling sales and partnership materials, and developing multi-channel campaigns to generate awareness of the platform's impact on student success. The ideal candidate is described as a "full-stack marketer," combining creative genius, strategic acumen, and a proven track record in brand identity and messaging, particularly in enterprise SaaS environments. Applicants for the VP of Marketing role at the company should be at least somewhat familiar with the dynamics of educational markets, with a focus on instructional materials. The role requires a hands-on approach to marketing, as well as the ability to design and manage a marketing organization with discipline and judgment. The candidate should be detail-oriented, innovative, perceptive, persuasive, and collaborative, with a strong work ethic and self-motivation. The position offers the opportunity to be the first senior marketing executive in a rapidly growing enterprise, where the brand expression is still evolving and in need of refinement across various channels.
Travel Percent
Less than 10%
Functions