Vice President of Marketing
About the Company
Popular online provider of test preparation courses
Industry
E-Learning
Type
Privately Held
Founded
2003
Employees
201-500
Categories
Specialties
- USMLE Review
- NCLEX Review
- MCAT Review
- Medical Board Review
- Medical Education
- Online Medical Resource
- test preparation
- online test prep
- score improvement
- admissions tests
- and education management
Business Classifications
About the Role
The Company is seeking a visionary Vice President of Marketing to lead the charge in strategic growth and innovation. This role is pivotal in driving awareness and spearheading growth initiatives across multiple product verticals. The successful candidate will be responsible for charting the course of product-specific marketing plans, leading and inspiring marketing teams, and directing key marketing functions with a focus on digital strategies and market research. A data-driven approach is essential to maximize business objectives, and the VP of Marketing will be expected to craft tailored marketing plans and shape the brand's social media and digital presence.To be considered for this role, candidates should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and a minimum of 20 years in marketing, including at least a decade in leadership positions. Experience in EdTech or a related industry is a must, as is a proven track record of guiding marketing strategies to success. The ideal candidate will possess strong problem-solving and negotiation skills, organizational prowess, and a collaborative spirit. A persuasive communicator with a focus on the end goal, the VP of Marketing will be at home in a metrics-driven environment and adept at precision in both written and verbal communication.
Hiring Manager Title
Chief Operating Officer
Travel Percent
Less than 10%
Functions