Brand Manager

job
  • BarFly
Job Summary
Location
Grand Rapids ,MI 49528
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
23 Jan 2025
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Job Description

We're BarFly - you may know us better as the parent company for HopCat and Stella's. We’re on a mission to create memorable guest experiences through exceptional food, drinks and hospitality. We need an experienced and effective Brand Manager to help lead our brands for success!


We are looking for a marketing professional to join a department of three and serve as a collaborative member of the home office team, within a hybrid work schedule (50% remote/50% office). This could be a great opportunity for someone who wants to create more with all of our changes in the past few years, with a FUN set of brands!


What we hope you'll bring:

Education/experience:

  • Bachelor’s degree in marketing, communications, or a related field, with 4–5 years of experience in marketing or brand management or equivalent of the two
  • Preferred but not required: Experience managing people


· Technical skills, required:

  • Proficiency in ad platforms, including Meta Ads Manager and Google Ads
  • Experience with analytics and campaign performance monitoring tools, such as Hootsuite or similar platforms
  • Skilled in creative software such as Canva, for designing social media content
  • Familiarity with trending social media platforms and expertise in creating engaging photo and video content tailored to each platform


· Skills, preferred but not required:

  • Restaurant/service industry experience highly desired
  • Experience with communication tools, such as Microsoft 365
  • Familiarity with budget and campaign management tools like Monday.com or equivalent project management software
  • Knowledge of SEO tracking and keyword analysis tools, such as SEMrush


· Other needs:

  • Strong organizational skills, creativity, and ability to manage multiple priorities
  • Flexibility: Ability to work nights/weekends as needed and attend on-site promotions and events
  • Trend Awareness: Stay informed on emerging platforms and digital marketing trends to recommend innovative strategies.


·What you'll get to do:


The Brand Manager plays a critical role in shaping how our brands connect with our communities and guests. The Brand Manager is responsible for the tactical execution of local and brand-wide marketing campaigns, HopCat Rewards, social media strategies, and other coordination-heavy tasks that elevate the presence of BarFly’s brands. This role combines strategic thinking with hands-on execution, ensuring our brand messaging resonates across all channels while collaborating with internal teams and external partners.


What we can offer you:

  • Our bottom line is hospitality, that means people first. Guests, Teams and Company.
  • An environment of inclusivity by fostering our “come as you are” culture.
  • A safe and healthy work environment
  • Hybrid work schedule - 50% office/50% remote
  • Competitive salary - $65,000 - $75,000/year
  • An annual bonus of up to 7%
  • Health, dental, vision, life insurance
  • PTO
  • 401K, with a company match
  • Parental leave
  • Professional development
  • Cosmik fries and other great food and drink!!!


BarFly is proud to be an equal opportunity workplace. We know that diverse, talented and dedicated individuals are critical to our success, we hire veterans and people from various backgrounds not just because it's the right thing to do, but also because it's good for our business. We accept, celebrate and support the differences of people because it makes our team, the experience at our restaurants and the communities in which we operate better.

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