The Content Manager will develop and execute a content strategy to enhance customer service operations, reduce contacts, and improve self-service and automation. This role requires collaboration with various teams to ensure a best-in-class customer experience.
Responsibilities:
- Develop content strategy aligned with short-term and long-term customer service operational goals of reducing contacts, improving self-service and automation and providing a best in class customer experience.
- Establish a voice and tone guidelines for all customer service communications and assure compliance by contributors.
- Develop content around product and promotional launches to address key customer questions and provide solid talking points to agents that are easy to use and understand.
- Collaborate with CS operations to audit and enhance approved content for all channels of communication through customer service.
- Develop an editorial calendar and leverage data around content usage to guide focus
- Partner with training team to keep training current with updated content.
- Identify low-performing customer service areas using data analytics (Tableau, CRM system, Customer Satisfaction), to identify new content needs or enhance existing ones.
- Ensure compliance with law (e.g. copyright and data protection)
Experience:
- Minimum 5 years in content management, including managing indirect reports and contract resources.
- BA or BS degree in Journalism, English, Marketing, Communications or other relevant fields
Skills:
- Proven work experience as a Content manager with experience managing indirect reports and contract resources.
- Experience with content management systems and ticketing systems such as Jira, Zendesk and sprinklr.
- An understanding of content usage tracking systems and an ability to analyze that usage to optimize performance and impact.
- Ability to work independently and manage vendor-training groups to deploy training effectively
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, and leadership techniques
- Extensive experience with MS Office
- Knowledge of SEO and web traffic metrics
- Excellent writing and editorial skills
- Attention to detail and ability to quickly shift focus to keep up with shifting priorities or emerging issues
- Good organizational and time-management skills