Job Description:

Our client is seeking a detail-oriented and analytical Marketing Data Analyst to join their team. The ideal candidate will be key in analyzing marketing data and providing actionable insights to optimize our strategies. This position requires a deep understanding of data analysis, marketing content workflows, and the ability to work with various tools to streamline processes and improve efficiency.

Responsibilities:

• Conduct comprehensive data analysis using Microsoft Excel, including evaluating tag utilization and identifying opportunities for tag consolidation.
• Collaborate with the marketing team to provide insights and recommendations based on data analysis.
• Manage and maintain marketing tools, including Adobe Workfront, AEM Assets Cloud, and Seismic Sales Enablement.
• Create and deliver presentations that communicate findings and strategies effectively using MS PowerPoint.
• Support the marketing content lifecycle by providing data-driven insights and solutions.

Requirements:

• Bachelor’s degree or an equivalent combination of education and relevant work experience.
• Strong understanding of the marketing content lifecycle and its components.
• Proficient in Microsoft Office Suite, with intermediate to advanced skills in MS Excel (e.g., pivot tables, v-lookups, and data visualization) and MS PowerPoint.
• Experience working with marketing tools: Adobe Workfront, AEM Assets Cloud, and Seismic Sales Enablement.
• Strong analytical skills, attention to detail, and the ability to handle multiple tasks effectively.

Preferred Skills:

• Experience with tag management and consolidation.
• Familiarity with data visualization tools.
• Strong communication skills for cross-functional collaboration.