Job Description
TITLE: Marketing Strategist

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we're looking for:

We are looking for a Marketing Strategist who will be responsible for delivering the highest quality work for high-visibility internal projects, inclusive of annual planning and C-suite reporting, supporting the Director of Strategy, Operations & Analytics.

This role requires that you have working knowledge and project experience with Marketing Mix Modeling studies and (ideally) Multi-Touch Attribution.

Your primary responsibilities are to research, evaluate and plan large-scale strategic projects, inclusive of MMM and MTA work streams, within the integrated marketing organization. You will also develop C-suite materials on a regular cadence, identify opportunities for innovation across marketing and business functions, develop business cases, GTMs and act on behalf of the Director of Strategy, Operations & Analytics in high priority PMOs and large-scale multidisciplinary projects.

While this position will sit in the Integrated Marketing organization, the Marketing Strategist will need to operate cross-functionally to ensure plans are accurate, actionable and account for the needs of multiple interrelated teams across the organization.

You should be a proactive, positive and collaborative communicator, capable of asking all the right questions and developing strong interpersonal relationships

Role and Responsibilities:

• Analyzing the current business and marketing environment to identify opportunities for improvement / innovation.
• Developing strategic plans and reports for multiple groups of stakeholders at different altitudes - capable of articulating content for C-suite equally as well as for executional teams.
• Overseeing and managing MMM and MTA processes, including deployment and optimization of future iterations of these studies.
• Managing data collection from cross-functional teams, including PM, Paid Media, eCommerce, S.com, CRM and Retail/Shopper Marketing.
• Liaising across teams and agencies on MMM / MTA data triage, troubleshooting, data-cleaning, and QA for full-scale implementation.
• Managing internal compliance and governance reviews across: Security, Data & Privacy, Legal & Big Data teams.
• Working with 3rd party measurement partners in weekly status calls.
• Partnering with Director of Strategy, Operations & Analytics to lead PMOs and accurately represent the IM function in large-scale interdisciplinary meetings.
• Articulate business and marketing needs plainly and accurately to execute IM Leadership's vision and intent across strategic projects.
• Monitoring cross-functional strategic projects and identifying, proposing and implementing course-correction activities with the support of the broader team.
• Developing systems and models that simply and accurately represent the strategic process.
• Compile reports from across the organization, interpreting multiple data sources from different teams to identify actionable insights.
• Evaluate progress against strategic milestones / deliverables and develop gap plans to address performance.

Required Experience and Education:

• 6-7 years' experience in marketing strategy, inclusive of media management / MMM / MTA (8 years of experience preferred).
• Bachelor's Degree preferred.
• Strong MS Office experience, including advanced Excel.
• A clear understanding of management, business, and finance processes.
• Experience in the CE industry is a plus.
• Experience in a large-scale corporate environment is a plus.

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Demonstrable success in leading large, cross-functional strategic projects.
• Proven ability to build consensus from conflict.
• Excellent analytical skills.
• Demonstrable results-oriented and with a passion for performance
• Exceptional presentation skills and comfortable presenting to a demanding, detail-oriented C-suite.
• Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships in a complex organization with multiple stakeholders.
• Proven ability to operate in an ambiguous environment and to work with a flexible schedule.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.