Job Description
TITLE: Rewards Analytics & Operations Manager

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we're looking for:

We are looking for a Rewards Analytics & Operations Manager who will be responsible for driving data-driven decision-making and optimizing the Rewards program. You will leverage advanced analytics techniques to uncover insights, measure performance, and identify opportunities to enhance customer engagement and loyalty.

Role and Responsibilities:

Data Analysis & Reporting:

• Develop and implement a comprehensive data analytics framework to track key performance indicators (KPIs) and measure program effectiveness.
• Conduct in-depth data analysis to identify trends, patterns, and correlations in customer behavior.
• Utilize advanced statistical techniques (e.g., regression analysis, time series analysis) to forecast future trends and make data-driven recommendations.
• Build and maintain data visualizations and dashboards to communicate insights to stakeholders effectively.

Program Optimization:

• Collaborate with cross-functional teams to optimize program mechanics, such as point accrual, redemption, and expiration rules.
• Analyze customer segmentation and targeting strategies to improve campaign effectiveness and personalization.
• Conduct A/B testing and experimentation to evaluate the impact of different program elements and identify best practices.

Operations Management:

• Manage daily operational tasks related to the rewards program.
• Oversee points issuance, redemption, and expiration processes.
• Manage customer segmentation and targeting for campaigns.
• Ensure data integrity and accuracy.

Platform & Technology:

• Work with technology teams to maintain and enhance the rewards platform.
• Manage data integrations with other systems (e.g., C360, Braze).
• Troubleshoot technical issues and ensure platform stability.

Campaign Support:

• Support the Rewards Program in developing and executing campaigns.
• Analyze campaign performance and provide recommendations for improvement.
• Manage campaign targeting and segmentation.

Customer Insights:

• Leverage customer data to understand preferences, behaviors, and needs.
• Develop customer segmentation strategies to tailor rewards and promotions to specific customer groups.
• Conduct customer surveys and feedback analysis to gather insights and inform program enhancements.

Required Experience and Education:

• 5+ years of experience in data analysis, marketing operations, or a related field.
• Bachelor's degree in Engineering, Operations Research, Business Analytics, Marketing, or a related field.
• Proficiency in SQL (Python or R) and data visualization tools (e.g., Tableau).
• Experience with statistical analysis and modeling techniques.
• Experience with loyalty programs or CRM systems is a plus.
• Experience with marketing automation tools (e.g., Braze) is a plus.
• Experience with A/B testing and optimization is a plus.
• Knowledge of data privacy and security best practices is a plus.

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.