We are looking for a results-driven Digital Marketing Manager with expertise in paid media strategy, brand marketing, and loyalty marketing to join our client. The ideal candidate will have experience overseeing paid media campaigns, managing agency partnerships, and leveraging data to inform and optimize performance. This role is pivotal in enhancing brand presence, driving customer acquisition, and building loyalty across digital channels.

Key Responsibilities:

• Develop and execute comprehensive paid media strategies to drive traffic, conversions, and ROI across platforms, including search, and social channels.
• Manage relationships with paid media agency, ensuring alignment with business goals, adherence to timelines, and achievement of KPIs.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Collaborate with marketing team to develop and strategize campaigns that align with brand objectives and storytelling.
• Lead branding initiatives, ensuring consistency and effectiveness across all digital touchpoints.
• Support loyalty marketing efforts by leveraging data to enhance customer retention and engagement strategies.
• Stay current with industry trends, platform updates, and emerging technologies to ensure innovative and effective marketing strategies.

Key Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
• 5+ years of experience in digital marketing, with a focus on paid media strategy, analysis, and/or brand marketing.
• Proven ability to manage paid media agency, drive performance, and ensure ROI.
• Strong analytical skills with experience in tools such as Google Analytics, Meta Ads Manager, and other media performance platforms.
• Experience with branding and loyalty marketing strategies is a plus.
• Excellent communication and project management skills, with the ability to collaborate effectively across teams and stakeholders.
• A proactive, creative, and strategic thinker with a strong attention to detail and a results-oriented mindset.