Senior Digital Marketing Specialist

Marketing and Business Development Manager Location: Hybrid/Laguna Niguel. Seeking Senior Digital Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy. Reporting to the Marketing and Business Development Manager, the Senior Digital Marketing Specialist will drive our content strategy, create engaging and informative content, and enhance our brand's online presence.

DUTIES and RESPONSIBILITIES

1. CONTENT & DIGITAL MARKETING

• Develop and execute comprehensive content and digital marketing strategies that align with overall marketing goals to drive traffic, engagement, and conversions across multiple online platforms.

• Create and manage engaging content for various platforms, including blog posts, social media -LinkedIn, Instagram, Facebook, Twitter-infographics, email campaigns, etc.

Plan, manage, and optimize paid campaigns to increase reach.

• Lead the new website launching project, including navigation layout, content development, look and feel, etc. Manage the relationship with the selected vendor. Conduct keyword research and SEO audits and implement SEO tactics to optimize content.

• Collaborate with the Senior Marketing Specialist to plan and execute marketing campaigns to promote products and services, including audience segmentation and performance analysis.

• Optimize the use of other digital tools such as the app, online banking portal, etc.

• Analyze and implement new channels of promotion like SMS or WhatsApp.

• Manage and maintain the content calendar to ensure timely delivery across all channels. Senior Digital Marketing Specialist 2 2. ANALYTICS

• Maintain and deliver monthly reports for content and digital tool performance using analytics tools, measuring and testing the effectiveness of the marketing efforts and making data-driven recommendations for improvement.

3. COLLABORATION

• Oversee the work of external vendors, including but not limited to content providers, designers, and digital and brand agencies. Obtain price estimates from vendors to ensure that costs stay within the annual budget, as directed by the marketing plan.

• Work closely with the senior marketing specialist to maximize content and digital channels.

• Maintain contact with present and future membership groups to encourage good relations and cooperation.

SKILLS

• Strong understanding of digital marketing concepts, strategies, and best practices.

• Strong analytical skills and the ability to interpret data to make informed decisions.

• Exceptional writing, editing, proofreading, and research skills.

• Team player who can build strong relationships with different teams.

• Quick learner with exceptional ability to master new concepts and software applications.

• Detail-oriented and effective at managing and prioritizing multiple tasks under a tight schedule.

• Extensive coordination with others is key to this position, so organization and time management are critical. • Strong attention to detail and rapid problem-solving.

• Excellent interpersonal and organizational skills.