Job Description:
Our client is looking for a Sr. Marketing Manager to join their team. This role will oversee, manage, and guide third-party marketing agencies. This role is required to facilitate the management of both their creative and website content, including website modifications, maintenance, tactical elements, and SEO optimizations, as well as providing high-level strategic guidance to their digital marketing agency.
The successful candidate will be responsible for tracking the budget and spend and will have sufficient knowledge in advertising budget optimization for the best results and ROI. This role requires an individual with deep understanding of B2B marketing and strong leadership qualities as they will be at the forefront of the company’s ongoing transformation.
Key Responsibilities:
- Oversee and manage contracted third-party marketing agencies
- Offer strategic guidance to digital marketing agencies
- Oversee website content, including website modifications, maintenance and SEO optimizations
- Monitor and manage marketing budget to ensure maximum ROI
- Drive the company’s transformation through innovative and agile marketing strategies
Qualifications:
- Extensive experience in overseeing marketing campaigns and third-party agencies
- Strong knowledge of B2B marketing strategies
- Proven leadership experience
- Adaptive and innovative thinking skills
- Experience in sectors such as embedded computing, AI, edge-to-cloud connects, cloud services, AWS, and Microsoft Azure